Online wholesale marketplaces are B2B platforms where brands and manufacturers sell products in bulk to retailers, resellers, and distributors.
The global wholesale market reached $60.08 trillion in 2025, according to The Business Research Company. Within that segment, wholesale marketplaces span various product categories, fee structures, payment terms, and buyer bases.
This guide compares wholesale platforms across those criteria and identifies which ones integrate with your Shopify store.
What are wholesale marketplaces?
Wholesale marketplaces are online platforms where businesses buy and sell products in bulk at discounted prices. They connect manufacturers, distributors, and brands directly with retailers.
Wholesale marketplaces vs. suppliers, distributors, and directories
A wholesale marketplace is a platform where multiple sellers list products for bulk purchase. Retailers browse and buy from many brands in one place.
A supplier is a single company selling its own products directly to retailers. Buying directly from a supplier means negotiating terms outside a platform, although many suppliers also use wholesale marketplaces to list their products.
A distributor buys products from manufacturers and resells them to retailers. They hold inventory and handle logistics, but add a layer of cost between the brand and the buyer.
A wholesale directory is a curated list of suppliers or wholesalers. It connects buyers with sellers but doesn’t process transactions. The sourcing and negotiation happen off-platform.
Marketplace channel vs. your own B2B store
Wholesale marketplaces are a discovery channel. You can browse these marketplace channels to discover new brands, making them useful for building an order base and reaching buyers outside your existing network.
A dedicated B2B store handles what marketplaces can’t. Shopify B2B lets store owners sell wholesale directly, with custom catalogs, customer-specific pricing, flexible payment terms, and net payment options all managed from the Shopify admin.
The two approaches work together. Marketplaces can bring in new retail accounts, and a Shopify B2B storefront can convert them into long-term direct buyers on your own terms.
“We’re all about branding, appeal, and aesthetic, and with Shopify Plus, we’ve been able to make the wholesale store feel like us. Shopify’s B2B capabilities have given us the cohesive brand experience we wanted and customization options that meet the needs of our wholesale partners. We’re not bound by others’ constraints,” says Alex Babich, managing director and co-founder of Kulani Kinis.
16 best wholesale marketplaces
The platforms below vary by product focus, buyer geography, and fee structure. When evaluating each, consider the criteria most relevant to your business, which may include:
- Payment terms (some offer net 30 or net 60 for buyers)
- Minimum order requirements
- Shipping support
- Return policies
- How the platform vets buyers before granting access
- Faire
- Orderchamp
- Creoate
- Go Wholesale
- Wholesale Clearance UK
- Direct Liquidation
- Alibaba
- Brandboom
- RangeMe
- IndieMe
- Joor
- TradeIndia
- Global Sources
- Fashiongo
- Globy
- Airgoods
Here are 16 popular wholesale marketplaces to consider:
1. Faire

Faire connects more than 100,000 brands with independent retailers across the US, Canada, the UK, New Zealand, and most EU countries.
If you ship with Faire, Faire covers the label cost, and you print prepaid labels in the portal. If you ship on your own, Faire reimburses shipping costs up to an approved amount. Faire Market, a biannual virtual trade show, gives sellers additional opportunities to connect directly with retailers.
Shopify sellers can sync inventory and manage orders from their existing dashboard via the Faire: Sell Wholesale app.
- Specialty: Wholesale home, lifestyle, clothing, beauty, and food products
- Buyers’ location: US, Canada, UK, New Zealand, and most EU countries
- Fees: 15% commission on marketplace orders, plus a one-time $10 fee per new customer; 0% on Faire Direct orders
- Shipping: Faire pays for shipping and provides prepaid labels, or reimburses you if you handle shipping yourself
- Payment terms: Next day (3.5% + 30¢), 30-day (2.4% + 30¢), or 60-day (1.9% + 30¢)
- Shopify integration: Yes, via the Shopify App Store
2. Orderchamp

Orderchamp connects brands with independent retailers primarily across Europe.
The platform includes marketing, dropshipping, customer management, and order processing tools. Shopify sellers can connect their store via the Orderchamp app on the Shopify App Store.
- Specialty: Wholesale home, children’s, health, and fashion products
- Buyers’ location: Global (primarily Europe)
- Fees: Monthly subscription starts from €79 plus a tiered commission structure that’s volume-based and login-gated
- Shipping: Orderchamp covers shipping up to 10% of the order value
- Payment terms: Sellers receive payment upon delivery; eligible retailers get up to 60-day payment terms
- Shopify integration: Yes, via the Shopify App Store
3. Creoate

Creoate connects brands with over 250,000 independent retailers across the UK, Europe, and the US.
Creoate covers shipping costs and taxes for all orders shipped through its courier network and handles cross-border paperwork for international shipments.
Sellers receive payment 30 days after fulfillment. Eligible buyers get up to 60-day payment terms.
- Specialty: Home, lifestyle, and outdoor wholesale items
- Buyers’ location: UK, Europe, Canada, and US
- Fees: 20% commission on first-time orders; 15% on reorders; 0% on orders from referred existing stockists
- Shipping: Creoate covers shipping costs and taxes via their courier network
- Payment terms: Sellers receive payment 30 days after fulfillment; buyers can get up to 60-day payment terms
- Shopify integration: Yes, via Shopify access token
4. Go Wholesale

Go Wholesale is a B2B platform for refurbished and overstock consumer electronics, clothing, furniture, and other categories.
Sellers ship inventory to one of Go Wholesale’s warehouses, where the platform fulfills orders on their behalf. Buyers can buy at the listed prices or submit offers. Payment is sent via Automated Clearing House (ACH) once Go Wholesale has received and inspected the products.
- Specialty: Refurbished electronics and overstock goods
- Buyers’ location: US, Canada
- Fees: No listing fees; contact Go Wholesale for commission details
- Shipping: Sellers ship to Go Wholesale warehouses; buyers pay shipping costs
- Payment terms: ACH payment after Go Wholesale receives and evaluates products
- Shopify integration: No
5. Wholesale Clearance UK

Wholesale Clearance UK is a liquidation and clearance marketplace that sources stock from bankrupt companies and from UK wholesalers, manufacturers, and distributors.
Sellers list inventory through the seller portal. For marketplace sales, Wholesale Clearance UK adds a commission on top of the seller’s asking price rather than deducting from it. Sellers don’t dispatch goods until payment is received.
- Specialty: Clothing, jewelry, home and leisure, tools/hardware, electronics, mixed job lots, and pallets
- Buyers’ location: Global
- Fees: Free account available; free to set up a seller account; commission of 5% to 25% plus tax
- Shipping: Varies by plan
- Payment terms: Sellers don’t dispatch until payment is received
- Shopify integration: No
6. Direct Liquidation

Direct Liquidation is a B2B auction marketplace for liquidated inventory from major North American retailers and manufacturers, including Walmart and Sam’s Club. Buyers bid on lots or purchase via Buy Now and Best Offer options.
- Specialty: Refurbished and overstocked goods, plus customer returns
- Buyers’ location: US and Canada
- Fees: 10% commission on sales
- Shipping: Buyers pay shipping costs
- Payment terms: Buyers have one day from purchase to send payment; credit card payments (up to a limit) and bank transfers are accepted
- Shopify integration: No
7. Alibaba

Alibaba.com connects sellers with more than one million daily active US buyers and over 40 million registered B2B buyers globally. Sellers create a storefront, list products, and manage inquiries and orders directly with buyers. Trade Assurance covers buyer payments and provides shipping and quality protection.
- Specialty: Apparel, electronics, beauty, and consumer goods
- Buyers’ location: Global, more than 200 countries and regions
- Fees: Annual subscription required; 0% commission on sales. US plans: Basic $1,999/year, Plus $3,999/year, Professional $7,499/year
- Shipping: Buyer or seller arranges shipping; terms negotiated per order
- Payment terms: Negotiated per order; Trade Assurance available for payment protection
- Shopify integration: No native Shopify integration; Alibaba.com offers one-click product importing from Shopify into Alibaba storefronts
8. Brandboom

Brandboom is a wholesale platform for apparel and apparel-adjacent brands. Sellers create digital line sheet presentations that buyers browse and order from directly. The platform shows sellers which buyers viewed their line sheets and their order activity.
Brandboom’s Shopify integration syncs products, inventory, and orders between the two platforms.
- Specialty: Men’s and women’s contemporary, casual, streetwear, jewelry, accessories, and footwear
- Buyers’ location: Global; More than 200,000 active buyers on the platform
- Fees: 10% commission on all marketplace orders (plus Stripe international/conversion fees for sellers outside the US)
- Shipping: Sellers coordinate shipping with buyers
- Payment terms: Funds are released via Stripe Express, typically five to seven business days after delivery
- Shopify integration: Yes, via the Shopify App Store
9. RangeMe

RangeMe is a product discovery platform where suppliers list products for retail buyers to find and evaluate. Buyers browse supplier profiles, and suppliers can also submit products directly to active buyer sourcing opportunities.
Profile and industry insights show which buyers viewed your profile, which products received attention, and what search terms led buyers to you. RangeMe Verified brands appear above non-verified brands in buyer search results and receive up to seven times more buyer visibility.
- Specialty: Beauty, food, general merchandise, pharmacy, and electronics
- Buyers’ location: US, UK, Canada, Australia, New Zealand, Mexico, and select European countries
- Fees: Free plan: up to three products. Starter: $99/year for unlimited products and buyer sourcing opportunities. Premium and Pro tiers available with additional features.
- Shipping: Suppliers set shipping terms directly with buyers; RangeMe does not process transactions
- Payment terms: Negotiated directly between supplier and buyer outside the platform
- Shopify integration: Yes
10. IndieMe

IndieMe is a wholesale marketplace for handcrafted products created by artists and designers in the US and Canada. Membership requires a juried application. Sellers can take orders on-platform or directly from buyers, with no commissions or listing fees on any orders.
- Specialty: Handmade and independently designed products
- Buyers’ location: US and Canada
- Fees: Monthly at $59/month; Yearly at $548/year; package plans from $940/year with added promotional benefits; no commissions or listing fees
- Shipping: Sellers set their own shipping terms and handle all shipping arrangements
- Payment terms: Payment methods vary by seller; most accept credit card or PayPal
- Shopify integration: Yes
11. Joor

Joor connects more than 14,000 fashion brands with over 692,000 buyers in over 150 countries. Joor integrates with Shopify and more than 100 other enterprise resource planning (ERP), product life cycle management (PLM), and point-of-sale (POS) systems.
- Specialty: Apparel, footwear, accessories, sport/outdoor, swimwear and resort, bridal, and home and design
- Buyers’ location: Global, more than 150 countries
- Fees: Subscription required; contact Joor for pricing
- Shipping: Sellers coordinate shipping directly with buyers
- Payment terms: Payments collected via JOOR Pay, minus transaction fees
- Shopify integration: Yes, via the JOOR Retailer Product Sync app for Shopify
12. TradeIndia

TradeIndia is a B2B marketplace connecting sellers with six million-plus active buyers globally across more than 90,000 product categories. Registration is free; paid plans are available for additional visibility.
Payments are processed through Tipay, TradeIndia’s payment gateway. TradeIndia holds the buyer’s payment and releases funds to the seller within 48 hours of the buyer confirming delivery. Transaction deduction rates range from 0.73% to 2% depending on payment method.
- Specialty: Health and beauty, apparel, chemicals, machinery, electronics, agriculture, industrial supplies, and more
- Buyers’ location: Global
- Fees: Free registration with up to 50 featured product listings; paid membership plans available
- Shipping: Seller arranges logistics or works with third-party providers; taxes and shipping costs are agreed between buyer and seller
- Payment terms: Tipay releases payment within 48 hours of the buyer confirming delivery; transaction deduction rate 0.73% to 2%
- Shopify integration: No
13. Global Sources

Global Sources is a B2B sourcing platform serving more than 10 million registered buyers, including 97 of the world’s top 100 retailers. Buyers can place orders through the Global Sources Ready to Order service, with payments processed via PayPal through the Global Sources app.
- Specialty: Electronics, fashion, home and garden, gifts, and industrial supplies
- Buyers’ location: Global
- Fees: Free to join as a buyer; suppliers pay for listings and visibility—supplier plan pricing is not publicly accessible; contact Global Sources directly for current rates
- Shipping: Shipping terms negotiated between buyer and supplier
- Payment terms: Payments for Ready to Order purchases processed via PayPal through the Global Sources app; other payment terms negotiated directly between buyer and supplier
- Shopify integration: No
14. Fashiongo

Fashiongo is a B2B wholesale marketplace with approximately three million products from thousands of verified vendors and around one million registered buyers. Retailers can browse women’s and men’s apparel, accessories, shoes, beauty, and home and lifestyle products.
Orders are processed through FG Pay, powered by Stripe. Payouts are transferred to the vendor’s bank account within one to three business days after the vendor charges payment through Vendor Admin.
Buyers can access Dynamic Net Terms of 30, 45, or 60 days with no fees or interest. FG Free Shipping applies to eligible orders over $300 (accessories and jewelry vendors at $100).
- Specialty: Apparel, accessories, shoes, beauty, and home and lifestyle products
- Buyers’ location: Primarily the US
- Fees: Not publicly listed; contact Fashiongo directly for vendor fee details
- Shipping: Vendors set their own shipping charges; FG Free Shipping is available on eligible orders over $300 from a single vendor
- Payment terms: Payouts via FG Pay within one to three business days after vendor charges payment; buyers can use Dynamic Net Terms up to 60 days
- Shopify integration: Yes, via the Fashiongo Dropshipping app on the Shopify App Store (dropshipping only)
15. Globy

Globy is a B2B marketplace connecting suppliers and buyers across more than 160 countries, with over 115,000 active buyers. Suppliers list products, and buyers can submit sourcing requests via the RFQ marketplace to receive quotes from multiple suppliers. The platform includes a freight calculator, a load calculator, and container-tracking tools.
- Specialty: Agriculture, apparel, electronics, construction materials, energy, and industrial supplies
- Buyers’ location: Global, more than 160 countries
- Fees: Free to register and list products
- Shipping: Globy does not cover shipping costs; sellers and buyers can use Globy’s freight calculator to estimate costs
- Payment terms: Negotiated directly between buyer and seller
- Shopify integration: No
16. Airgoods

Airgoods is a wholesale marketplace for specialty food and beverage brands. Buyers include specialty grocers, independent grocers, bottle shops, natural food stores, gyms, and wellness studios across the US.
Airgoods handles invoicing, net terms, and payment collection on behalf of sellers. The New York–based team provides 24/7 support via live chat, phone, and email.
Airgoods Direct lets sellers send existing stockists and qualified leads a personalized link with 0% commission, plus buyer incentives including 60-day payment terms and one year of free shipping covered by Airgoods.
- Specialty: Specialty food and beverage
- Buyers’ location: US
- Fees: Free to sign up; 15% + $10 on opening order from a new buyer; 15% on reorders; 0% via Airgoods Direct
- Shipping: Sellers manage their own shipping; labels can be purchased through Airgoods
- Payment terms: Seller payout options: 90-day (0% fee), 60-day (1.9% + 30¢, default), or 30-day (2.4% + 30¢); Airgoods guarantees payouts and handles collections
- Shopify integration: Yes; Airgoods integrates with Shopify for order syncing
How to choose the best wholesale marketplace for your business
Not all wholesale marketplaces work the same way or serve the same audience. The sections below cover the key factors to evaluate when choosing where to sell.
1. Align your marketplace to your audience
Start by identifying the retailers you want to reach, then choose marketplaces whose buyer base matches. Faire connects brands with independent retailers; JOOR serves fashion buyers at department stores and luxury retailers; Airgoods focuses on specialty food and beverage retailers.
Jordan’s Skinny Mixes joined Faire specifically to reach independent retailers. In its first year on the platform, the brand achieved more than $250,000 in order volume.
Selling in multiple markets is also an option.
2. Match the marketplace to your product category
Most wholesale marketplaces serve specific verticals. Listing on a platform built for your category puts your products in front of buyers actively sourcing in that space.
Some platforms to consider by category:
- Apparel and fashion: Brandboom, Fashiongo, Joor
- Home, lifestyle, and gifts: Faire, Creoate, Orderchamp
- Handmade and artisan products: IndieMe
- Food and beverage: Airgoods
- Electronics and industrial: Alibaba, TradeIndia, Global Sources
- Refurbished and liquidation stock: Direct Liquidation, Wholesale Clearance UK, Go Wholesale
Category fit also affects which specific retailers you can reach within a vertical. “I’ve learned what stores my honey does well in. That is not grocery store, not your traditional food stores. That’s where I thought I would hit it big, but no,” says Tique Chandler, founder of Chandler Honey.
3. Consider integration with your ecommerce platform
Marketplaces that integrate with your ecommerce platform let you sync inventory and route orders through your existing fulfillment workflow. Several platforms covered in this guide offer Shopify integration, including Faire, Creoate, Brandboom, Orderchamp, Joor, Fashiongo, and Airgoods.
Shopify B2B also lets store owners sell wholesale directly, with custom catalogs, customer-specific pricing, payment terms, and net payment options, all managed from the Shopify admin. Marketplace channels and a direct B2B storefront can work alongside each other: marketplaces for buyer discovery, and a direct storefront for managing ongoing accounts.
4. Evaluate the quality of buyers
Many wholesale marketplaces require buyers to register as businesses and pass a platform review before purchasing. Fashiongo’s two-step registration requires retailers to submit a reseller permit or wholesale invoices before gaining full access. Faire verifies retailer information before approving accounts. Buyer verification standards vary across platforms, so confirm what each marketplace requires before listing.
Some brands set minimum advertised pricing (MAP) policies to protect brand image and restrict where buyers can resell their products. Not all platforms support or enforce these terms.
Jordan’s Skinny Mixes specifically sought platforms with third-party seller restrictions. As Kerry Marshall, customer marketing associate at Skinny Mixes, told Faire, “We had looked at joining different wholesale platforms, and not a lot of them have that in the terms and conditions, that they don’t allow third parties to purchase on there. That’s a big plus for us.”
Brand alignment matters beyond minimum advertised price (MAP) policies. “Wholesale has always been such a core part of what we do and it’s really that opportunity for people to discover us—it’s about brand alignment, it’s about sitting on the shelf or on the website of these incredible stores that have similar values to us,” says Becca Stern, co-founder of Mustard Made.
Before listing, check each marketplace’s buyer policies, reseller restrictions, and whether the platform’s support team can enforce brand-protection rules.
5. Understand payment terms and commission
Payment timing and fee structures vary considerably across platforms. Some pay out within days of shipment; others hold funds for 30, 60, or 90 days.Airgoods, for example, offers sellers three payout schedules: 90-day at 0%, 60-day at 1.9% plus 30¢, and 30-day at 2.4% plus 30¢. Faire offers next-day, 30-day, and 60-day payout options at tiered processing fees.
Commission structures also vary. Platforms like Creoate charge 20% on first-time orders while Brandboom charges 10% on all orders. Others, like Alibaba, charge an annual subscription with 0% commission on sales. Subscription models provide predictable costs regardless of sales volume; commission models mean you only pay when you sell.
For international platforms, check whether currency conversion fees apply and how payments are processed across borders. Joor Pay, for example, accepts payments in over 135 currencies.
In a 2025 Shopify survey of store owners, 70% of B2B operations reported using credit for cash flow management, compared to 60% of B2C-only businesses.*
6. Examine shipping methods
Shipping responsibilities vary across marketplaces. Some platforms pay and arrange shipping on the sellers’ behalf. Faire reimburses shipping costs or provides prepaid labels. Creoate covers shipping costs and taxes for all orders. Others leave carriers, label creation, and logistics entirely to the seller.
For international sales, confirm which party is responsible for customs, duties, and taxes. Some platforms ship DDP (delivery duties paid), handling cross-border paperwork on the seller’s behalf. Others pass those responsibilities to the seller or buyer. Creoate, for example, ships DDP to avoid unexpected charges to buyers.
Check each platform’s policy before listing internationally.
7. Assess the returns management process
Ecommerce return rates averaged 16.9% in 2024, according to the National Retail Federation. Return policies differ significantly across wholesale marketplaces. Faire offers free returns within 60 days on a retailer’s first order from any new brand, with the cost covered by Faire. Creoate also offers free returns on first orders.
Review each platform’s returns policy before listing, including who bears the cost, the return window, and whether the platform mediates disputes.
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Wholesale marketplaces FAQ
Who are the top wholesalers in the USA?
Is it legal to buy wholesale and resell?
Yes. Most US states require a seller’s permit to collect sales tax and a resale certificate to buy from suppliers tax-free. Requirements vary by state. This is general information, not legal or tax advice.
What is a B2B wholesale marketplace?
A B2B wholesale marketplace is an online platform where businesses buy and sell products in bulk. These platforms connect brands, manufacturers, and distributors with retailers and may include services such as product discovery, seller verification, payment processing, and shipping tools.
What types of products can be sold on wholesale marketplaces?
Many product categories are available on wholesale marketplaces, including:
- Clothing and accessories
- Footwear
- Jewelry
- Pet products
- Electronics
- Home furnishings
- Food and beverages
- Party supplies
- Books and magazines
- Gifts and specialty items
Are there fees associated with selling on wholesale marketplaces?
Most wholesale marketplaces charge commissions on sales, typically ranging from 10% to 25%. Some platforms use subscription models instead, charging a flat monthly or annual fee regardless of sales volume.







