B2B WEBINAR

How to modernize B2B ordering without replacing your ERP

B2B buyers increasingly expect to order online with their pricing and terms already applied. Join Shopify's B2B experts for a live look at how distributors and manufacturers are meeting that expectation with self-serve ordering.

November 3, 2026
1:00 PM ET | 10:00 AM PT
Captions will be available in EN, ES, FR, IT, and DE

Interested in Shopify? Try for free

A B2B buyer placing a self-serve reorder on a laptop.

WHAT YOU’LL LEARN

About the event

Most distributors and manufacturers are stuck between two bad options: keep processing orders by phone, email, and the field, or rip out the ERP to launch something modern. There's a third path. Shopify B2B online ordering sits on top of your ERP, so it stays the source of truth while your customers finally get a buying experience worth using. We'll show you how.

Source of truth

Keep your ERP in charge

Orders, pricing, and inventory keep flowing through the system you already run. Online ordering reads from and writes back to your system of record, so there is no second source of truth to reconcile.

Buyer experience

Give buyers ordering they'll actually use

Company logins, contract pricing, fast reordering, and quoting give buyers the self-serve experience they already expect everywhere else.

Efficiency

Stop rekeying orders by hand

Move phone, email, and field orders to self-serve. Cut the manual entry, the errors, and the labor cost that scale with every new order.

Your rules

Run your process without a rebuild

Encode the rules you already run, like credit holds, approval thresholds, and order routing, as workflows without a developer backlog. Your process stays the same, and your ERP stays the source of truth.

SPEAKERS

Meet your Shopify experts

Gareth Cowan headshot

Shopify

Gareth Cowan

Account Executive
Mercedes Boykin-Sabalones headshot

Shopify

Mercedes Boykin-Sabalones

Account Executive
Jordan Murphy headshot

Shopify

Jordan Murphy

Solutions Engineer
Kevin Zaw headshot

Shopify

Kevin Zaw

Solutions Engineer

Save your spot

How to modernize B2B ordering without replacing your ERP

B2B buyers increasingly expect to order online with their pricing and terms already applied. Join Shopify's B2B experts for a live look at how distributors and manufacturers are meeting that expectation with self-serve ordering.

Captions will be available in EN, ES, FR, IT, and DE

Interested in Shopify? Try for free