LIVE WEBINAR

BFCM Ready: Shopify & TikTok - How to Win Peak Season

Fashion shoppers discover on TikTok, research with AI, and decide on mobile, all before they reach your store. Shopify and TikTok experts examine how fashion brands get peak-ready.

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A smartphone showing a TikTok video of a creator presenting a green knit jumper, surrounded by floating product images and checkout elements including a BLACKFRIDAY discount code and free shipping badge.

WHAT YOU'LL LEARN

The window to prepare for peak is open now

Discovery starts on TikTok, research happens with AI, and the decision gets made on mobile. Join Shopify and TikTok experts to learn how to capture attention early, convert high-intent traffic, and scale through peak.

Discovery

Turn discovery into demand

Fashion discovery now happens on TikTok and in AI answers, before it ever reaches your storefront. 51% of Gen Z find new brands on TikTok, and AI-referred sessions grew 197% year over year. See how to earn attention where it begins and carry it into a store built to convert.

Readiness

Get peak-ready before traffic arrives

Peak sends store sessions roughly 40% above the monthly average, so small frictions compound fast. Bring the whole buyer journey into one readiness checklist you can run before Black Friday.

Conversion

Build a conversion-ready fashion store

61% of apparel transactions happen on mobile, and shoppers leave when fit, delivery, or checkout raise doubts. See how fit guidance and shop-the-look lift average order value, while a localised checkout closes the sale.

Speakers

Meet the speakers

Ashleigh Finlayson, Shopify

Shopify

Ashleigh Finlayson

Sales Lead
Felix Guessfeld, TikTok

TikTok

Felix Guessfeld

Strategic Partnerships Manager

SAVE YOUR SPOT

BFCM Ready: Shopify & TikTok - How to Win Peak Season

Q&A included

Interested in Shopify? Try for free