Live Session

Build vs. Buy: Agentic selling on Muse and beyond

Each new selling surface is another opportunity to reach high-intent buyers at the moment they decide. Each one also raises the same questions for commerce leaders: How fast can we be there? And what will it take from our team?

November 4, 2026
1:00 PM ET | 10:00 AM PT

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Image of Muse working on a phone

What You’ll Learn

About the event

AI shopping has moved quickly, from recommending products, to completing checkout, to personal agents like Muse that shop on a buyer's behalf. Is your brand ready for the latest agentic shopping channels, and whatever ones come next?

Product discovery

Get found with accurate product information

See how structured, real-time data on pricing, variants, and availability helps agents recommend products accurately.

Buyer trust

Make a new checkout feel familiar

Buyers can check out in personal AI agents with Shop Pay. They review and approve every purchase, and for brands, orders run through Shopify Checkout and land in Shopify Admin.

Build vs. buy

Expand agentic selling without rebuilding for every new surface

Each AI platform can bring its own data format, approval process, and maintenance burden. See how brands can enter new agentic channels fast with less upkeep.

Speakers

Meet your agentic selling experts

Dustin Holmstrom headshot

Shopify

Dustin Holmstrom

Director, Field CTO
Alex Cestaro headshot

Shopify

Alex Cestaro

Lead Solution Engineer

Live Session

Build vs. Buy: Agentic selling on Muse and beyond

Join us for a practical look at how brands can be discovered, earn buyer confidence, and keep commerce connected across emerging AI channels.

Interested in Shopify? Try for free