20 Logo Design Ideas and Examples (2026)

A logo is a graphic symbol, icon, or wordmark that identifies a company and distinguishes it from other businesses.

Logo design determines how people evaluate a product. In one experiment from a 2025 PLOS One study, participants rated product quality 4.92 out of 7 when shown a symmetrical logo, compared with 4.19 for an asymmetrical logo.

Explore 20 logo design ideas and learn how different visual choices could work for your company.

Why are logo designs important?

A logo conveys your brand’s values, aesthetics, and character in a single visual mark, and appears across packaging, storefronts, and marketing.

When your brand has a logo, it can provide:

• Brand recognition. MIT neuroscientists found the brain can identify an image after seeing it for as little as 13 milliseconds, faster than the blink of an eye. A consistent logo applies that speed, giving customers an instant, repeatable cue to recognize your company.
• Trust and credibility. A logo is part of how a company presents itself consistently across invoices, packaging, and public materials.
• Consistency. A logo appears across formats, including business cards, social profiles, and storefront signage, as a fixed reference point for a brand.

Types of logos (with examples)

Logos fall into a handful of categories, and understanding which type fits your brand can narrow down your design idea options. 

Here are the main types of logos: 

Wordmark (logotype)

A wordmark spells out the brand’s name in a custom or stylized typeface, with no icon or symbol attached. It works well for brands with short, distinctive names that don’t need a supporting image to be recognizable. 

Example: Wild’s logo is a wordmark. It’s simply the brand name in coral serif type, with nothing else attached.

Pictorial mark

A pictorial mark is a standalone icon or graphic that represents the brand without including its name. 

Example: Gymshark’s logomark is a pictorial mark. It’s a black silhouette shaped like a shark, used on its own with no accompanying text.

Emblem

An emblem combines text and imagery inside a single enclosed shape, like a badge, crest, or seal. 

Example: Death Wish Coffee’s logo is an emblem. It shows a skull, crossbones, and coffee beans enclosed inside a red circular border.

Mascot

A mascot logo is built around an illustrated character or figure that represents the brand. 

Example: Minor Figures’ logo uses this approach, featuring an illustrated character with shoulder-length hair as its central image.

Combination mark

A combination mark pairs a wordmark with an icon or symbol, either merged together or placed side by side.

Example: Business & Pleasure Co.’s logo is a combination mark, pairing its umbrella icon with its wordmark.

20 logo design ideas

• Try text-only logos
• Combine different typefaces
• Incorporate simple graphics
• Layer text over images
• Use a single image or icon
• Limit your color palette
• Match your brand’s vibe
• Take inspiration from nature
• Make it memorable
• Incorporate illustrations
• Create something ultra-unique
• Make it easy to recognize
• Give it movement
• Have fun with it
• Go retro
• Use bold fonts and shapes
• Reflect your brand’s values
• Highlight quality with a bit of flair
• Let your products shine
• Communicate what you sell

Great logos are simple, but many decisions go into creating even the most basic-looking designs. There are infinite ways to blend text, images, colors, and fonts to create an impactful brand logo. 

Here are a few best practices to guide the logo design process:

• Define your brand’s values, mission, and aesthetic before sketching any concepts.
• Choose a typeface with care; small variations in a font change how a logo looks.
• Use negative space to add a second layer of meaning, like in the FedEx logo’s arrow.
• Design for scale, from a favicon to a storefront sign, and check legibility at every size.
• Keep the design simple so it can adapt across products, packaging, and marketing formats.

Here are 20 logo design ideas to help you find the right look for your own logo and brand identity:

1. Try text-only logos

Text-only logos (also called logotypes or wordmarks) give you the chance to play with fonts, because each font conveys its own set of connotations. Think of the modernist grace of Futura and Helvetica, or the staid, journalistic weight of serifed type like Times New Roman. Hand-drawn fonts can give your logo a personal touch and show your unique style. 

Have fun playing with type effects like repetition, motion blur, or three-dimensional shading.

Examples of text-only logos include the natural deodorant brand Wild and the sustainable shoe brand Allbirds.

2. Combine different typefaces

Combining distinct typefaces creates a hierarchy of meanings and can help convey different layers of information about your brand. Play with contrasting colors and line weights of typefaces to ensure each layer is readable. 

Type effects like pattern fills (using patterns or images to color in boldface type), drop shadows (adding a three-dimensional effect), and bevelling (another 3D effect often used in classic academic logos to mimic stone carving) can help further distinguish one font from another.

The secondhand clothing retailer Goodfair uses a bold script font for its company name and a subtler sans-serif font underneath for its motto.

3. Incorporate simple graphics

Incorporate simple graphics into a type-based logo to add another layer of meaning. You can modify letter shapes to represent objects related to your brand, or you might shape the company name into a recognizable image, silhouette, or gesture. Legibility is key here, so make sure your brand name is clear.

The sustainable fashion brand Tentree uses a logo that combines the number 10 with an image of a tree. Lifestyle fashion brand Skinnydip replaces the “i” in its brand name with a stylized triangle.

4. Layer text over images

Layering text over images is a classic approach used in monograms and emblems. This technique can lend a time-honored sense of gravitas to your brand, or it can make your brand name pop when paired with a striking image. Make the text simple enough to be legible over the image. A basic, solid-color background can help silhouette your brand name and make it pop.

For example, Kylie Cosmetics uses a logo that pairs an arresting image with an overlaid brand name.

5. Use a single image or icon

Some logos are as simple as a single image, a product icon, a brand mascot, or something abstract but gestural and significant to the company’s aesthetic sensibility and values.

An example of this is the grooming products company Beardbrand, which incorporates an image of a beard into its minimalist logo.

6. Limit your color palette

You can use one or two colors in your logo. These might become part of your brand’s style guide and inform other design decisions like website graphics, social media post templates, and letterheads. 

For example, design a logo with one color or keep it black and white. This minimalist approach can help with scalability and versatility. A simple, single-color design is easy to translate across many different platforms and even onto physical media and merchandise. Black-and-white designs lend themselves well to quick and easy branding opportunities like rubber stamps for packaging and cost-effective print jobs for one- or two-color T-shirts, stationery, or other swag.

Death Wish Coffee is an example of a brand that uses a straightforward black-and-white logo with a red accent to catch the eye.

7. Match your brand’s vibe

As Eastside Golf’s founder Olajuwon Ajanaku set out to develop a logo, he wanted to see himself represented in the sport. Olajuwon merged two photos of himself, one swinging a golf club as a child and another of him wearing a gold chain, into what became an iconic image for the brand. 

“In combination,” says cofounder Earl A. Cooper, “it represents being your true, authentic self and the freedom of getting up there and crushing it.” 

That feeling of unwavering confidence is part of Eastside Golf’s vision for the brand, and their logo clearly represents that. 

8. Take inspiration from nature

Whether your brand celebrates the outdoors or takes its name from the natural world, using nature as a jumping-off point could be a great place to start. 

Consider pulling in your color palette from a favorite flower, depicting an iconic location, or illustrating a plant that represents your brand. Some, like Atlas Pet Company, play with combining text and imagery. Atlas Pet Co, which creates dog gear that stands the test of time, incorporates a mountain into its logo’s first letter A. 

The clothing brand Marine Layer uses a stylized sunset for its logo, reflecting its nature-based name.

9. Make it memorable

If you’ve ever seen a can of Liquid Death on a grocery store shelf, you might remember the brand’s iconic melting zombie iconography and retro tattoo parlor-esque font.

Aside from using the design on its products, the company also sells branded merch with logo variations, like the one below where the brand name melts like the face below. This creates an entirely separate product line for them, expanding their revenue opportunities. 

10. Incorporate illustrations

Adding fun illustrations to your brand identity or your logo can help differentiate your brand from competitors. It gives your brand a sense of dynamism, creates opportunities for playful moments across your website and packaging, and can help you further connect with a growing customer base. 

The olive oil brand Graza is a great example of this design approach. While the shop’s standard logo is simple, stylized text, you’ll almost always see at least one funky drawing accompanying the letters. This gives the brand’s logo versatility. 

Graza’s bold font is instantly recognizable on its own, so it scales up or down easily for different placements. The brand can also choose to add any one of its illustrations into the mix to get playful and reflect its fun vibe. 

11. Create something ultra-unique

While there’s always an argument for simple, understated logos, a unique and eye-catching logo can be the difference between a sale and a missed opportunity. 

Take Fishwife, for example: The tinned seafood company makes premium quality products, and their beautiful branding has made as much of a splash. 

12. Make it easy to recognize

Some logos instantly instill trust in shoppers. PayPal, Plaid, Chewy, and Shopify are a few great examples. 

Of course, a big part of that is creating a dependable, trustworthy brand. But another aspect is crafting a logo that’s easy to recognize. 

Shopify’s logo design, for example, has remained relatively the same since the company launched in 2006. Its bold yet sleek font, versatile elements, and green shopping bag icon create the perfect recipe for instant brand recognition.

13. Give it movement

Make your logo stand out by giving it a sense of motion. 

TikTok’s logo is a great example of this design principle. Designed to emulate the vibrant energy of a rock concert and nod to TikTok’s “virtual stage” for users, the logo’s cyan and neon pink-red overlays on a black base give it a dynamic feel. 

14. Have fun with it

Give yourself the creative freedom to dream up a playful logo. 

Take the barista oat milk brand Minor Figures’ logo, for example: It has bold, minimalistic typography paired with a quirky yet simple drawing that breaks the mold of traditional coffee branding. 

The choice to incorporate a lighthearted, whimsical touch speaks to the brand’s mission of delivering specialty oat milk with a creative twist. The logo’s fun approach captures the spirit of the brand: fresh, approachable, and a little bit unconventional, making it memorable and easy to relate to.

15. Go retro

Fonts that evoke the 1970s are showing up more often in logo design. Pinterest’s 2026 trend report found searches for “1970s childhood toys” grew 125% year over year, part of a broader nostalgia trend the company links to people seeking comfort and familiarity. Retro fonts pull on the same instinct, pairing vintage shapes with a modern color palette or layout.

Andie Swim and the colorful cookware brand Great Jones both embrace stylized fonts that evoke a retro, ’70s vibe. 

16. Use bold fonts and shapes

Try creating a logo that stands out and commands attention. Think strong colors, impactful typography, and contemporary visual elements. 

Goldie Swimwear’s logo, for example, exudes a cool confidence: The brand’s tagline, “Statement Swim for Statement Girls,” needed a similarly catchy logo that reflects the funky and bright styles Goldie is known for. 

17. Reflect your brand’s values

A logo carries your brand’s core values into every customer interaction.

A well-designed logo should reflect what your shop stands for and communicate those values to your target audience. Whether it’s sustainability, innovation, or inclusivity, a logo that mirrors your brand’s principles can foster a deeper connection with shoppers. 

Who Gives a Crap, a brand focused on eco-friendly toilet paper, uses its logo to reflect its commitment to sustainability and cheeky humor. The logo’s playful typography and bold, bright colors align with the company’s mission to provide high-quality, sustainable products while making a positive environmental impact. 

18. Highlight quality with a bit of flair

If you sell high-end products, a fancy logo immediately signals that sophistication to shoppers. Consider choosing an elegant font or a chic, muted color palette. 

Avant-garde chocolatier Compartés does that: An art deco font and a timeless black-and-white color palette complement their ultra-gourmet chocolates and museum-worthy packaging. 

19. Let your products shine

Kelly Slater’s clothing shop Outerknown crafts beautiful articles of clothing that protect the environment and are produced ethically with fair labor practices. The brand opted for a simple monotone black logo that lets the products speak for themselves. 

Rather than putting its logo front and center on each item of clothing, Outerknown lets their pieces shine instead. The brand places a small embroidered version of their logo in clever places on clothing items. It’s there, a signal of each piece’s quality, but it doesn’t dominate. 

20. Communicate what you sell

Your logo could be a stylized depiction of what you sell. 

Luxury beach and outdoor furniture brand Business & Pleasure Co. includes a bird’s-eye view of a colorful umbrella as part of their logo design. Aside from capturing the brand’s chic yet playful vibe, the icon lets shade-seeking shoppers know they’re in the right place. 

Logo design ideas by industry

• Food and beverage logo design ideas
• Clothing logo design ideas
• Personal care logo design ideas
• Jewelry logo design ideas
• Ecommerce logo design ideas
• Retail logo design ideas

Logo needs vary depending on your category. The examples below group ideas by industry to help you find a starting point closer to your own business.

Food and beverage logo design ideas

Logo design ideas from soda brand Olipop and hummus retailer Little Sesame show two ways to pair a wordmark with visual detail. Both logos are simple yet playful, using unique fonts and fun shapes. Olipop’s rounded, bubble-like lettering nods to their products’ carbonation, while Little Sesame’s hand-drawn accents echo their homemade recipe origins.

Bakery logos often use typography and illustration to reference handmade or fresh qualities. A soft, rounded typeface with a raised gloss finish can reference icing or frosting, while hand-drawn fonts and watercolor illustration point to an independent, handcrafted feel.

Baked by Melissa pairs a watercolor cupcake icon in a rainbow gradient with a hand-lettered wordmark, referencing both the brand’s range of cupcake flavors and their handmade production.

Clothing logo design ideas

Dôen’s logo is a wordmark: the brand name set in black, all-caps type with wide letter spacing. That treatment puts it in the same text-only category as Wild and Allbirds, using type alone rather than an icon or symbol to carry the brand.

Personal care logo design ideas

Both Credo Beauty and Saje Natural Wellness chose dark colors and typography-forward looks for their logos. Darker, less saturated colors are linked to how consumers judge a brand: a 2025 study in the Journal of Consumer Research found that lower color saturation increased consumers’ perceived brand status and willingness to pay for luxury products, an effect the researchers tied to associations between muted color and a brand’s continuity and heritage.

Fitness brand Gymshark’s logo makes good use of negative space. The black silhouette is built from sharp diagonal lines and a jagged zigzag edge that together read as a shark’s dorsal fin and open mouth, encoding the brand name into the shape itself without any text or color.

Jewelry logo design ideas

Fine jewelry purveyors Fewer Finer and Mejuri both choose simple and elegant font styles that reflect the simple and elegant pieces they sell. Both logos are text-only: Fewer Finer stacks “Fewer Finer” over “Fine Jewelry” in forest green, while Mejuri sets its name in black, with no icon or symbol in either mark.

Ecommerce logo design ideas

Take some ecommerce logo inspiration from skin care brand Bushbalm. Bushbalm’s logo is a text-only wordmark set in black cursive script, using handwriting-style type rather than an icon. 

In terms of homeware brands, both Our Place and Ruggable use serif type, but at different weights: Our Place’s logo is set in a bold, condensed serif with tall letterforms, while Ruggable’s uses a lighter, more evenly spaced serif with thinner strokes.

Retail logo design ideas

Let MUJI and ALOHA Collection inspire your retail shop logo design. Both logos pair a bold all-caps wordmark with a secondary line of smaller text underneath: MUJI’s mark includes “無印良品,” the brand’s name in Japanese, beneath the English wordmark in oxblood. ALOHA Collection stacks “Collection” in smaller caps below “ALOHA,” where the L stretches under the O to connect the two letters.

What are the best logo design tools?

Here are some of the top software options for creating your logo design.

Once you’ve finalized your design, add it to your store’s brand assets so it syncs across sales channels, themes, and apps. 

In Shopify admin, go to Settings > General, open the Brand assets section, and upload a default logo (PNG or JPEG, at least 512 pixels wide) along with a separate square logo (minimum 512 pixels by 512 pixels) for social profiles and circular placements. 

See Shopify’s guide to managing brand assets for full setup steps and requirements.

Shopify’s free logo maker

The AI capabilities of Shopify’s logo maker takes your brand name and industry and recommends logo styles suited to your business. From there, you can customize the colors, fonts, icons, and layout with unlimited revisions, or pick a recommended option as-is. 

The tool is free to use, with no design experience needed. Logos download as high-resolution PNG and SVG files, ready for web, print, social media, and merchandise.

Canva

Canva has a vast collection of logo templates for every design style. Browse or use search terms to narrow the results and find a basic form to get you started. Once you choose a template, you can customize your text, logo colors, and shapes. Canva also makes it easy to collaborate on your project with friends, team members, and other designers.

LogoMakr

LogoMakr starts with icons and graphics (rather than templates) and lets you mix and match different images and shapes to create your own custom logo. The brand has millions of graphic choices and a fast turnaround time.