As Shopify partners, you’re entrepreneurs building your own businesses while helping merchants grow theirs. Since we introduced the current tier model in January 2025, we’ve celebrated thousands of wins with you as you’ve grown your practices and reached new tiers.
But you’ve also told us the requirements had too many moving parts, and it wasn’t always clear where you stood or how to move up. We heard you, and on January 1, 2027, we’re introducing simpler requirements and faster recognition through daily tier promotions.
Starting today, Dev Dashboard shows your projected tier under the new requirements, along with the attributed GMV and attributed shops you need to reach the next tier. No back-of-the-napkin math required. When the changes take effect, every partner will move into the tier they qualify for, so you’ll know where you’ll land well before January 1.
Here’s what’s changing:
Clearer requirements
Previously, tier requirements were complicated, with multiple measures to keep track of. We’re streamlining how you qualify: each tier requires you to meet both an attributed GMV target and an attributed shop count, regardless of the plans your merchants use.
Simply put: if a shop earns you revenue share, it counts toward your tier. This brings the requirements closer to the refreshed earning model we shared earlier this year, where you earn the same regardless of how you’re building.
New tier names
The tiers will have new names: Silver, Gold, Platinum, and Diamond. Select, Premier, and Plus are retiring. We’re moving toward names that are easily recognizable by the merchants you serve and need little explanation. “Plus Partner” has been part of the program in different forms for years, but it often led merchants to think it was tied to our Shopify Plus plan.
Along with the new names, we’re updating how tiers are determined. On January 1, your tier will be based on the updated requirements, rather than a direct swap from your current tier.
New tier model requirements (effective Jan 1)
| Tier | Attributed GMV | Attributed shops | Measured over |
|---|---|---|---|
| Registered | Join the program | ||
| Silver | $25K | 1 | 365 days |
| Gold | $5M | 5 | 4 years |
| Platinum | $50M | 20 | 4 years |
| Diamond | $500M | 25 | 4 years |
Expanded recognition
Too many partners are doing strong, consistent work in our ecosystem without qualifying for a tier. Silver starts at $25K in attributed GMV and one attributed shop over a year, so that work counts sooner and you can access benefits that help you keep growing.
At the top, we’re introducing Diamond to recognize partners supporting some of the world’s largest merchants. Diamond requires $500M in attributed GMV and 25 attributed shops over four years.
Automatic daily promotions, with a six-month tier lock
You put a lot into building your business, and when that work earns you a higher tier, you shouldn’t have to wait for it. Starting January 1, promotions will happen daily instead of quarterly, with your new tier reflected right away in Dev Dashboard. Once you earn a tier, it’s yours for at least six months. And if you qualify for the next one during that time, you can still move up.
Benefits that grow with you
We’re also updating how we support you as you grow. Advisory support will now start at Silver, offering best practices, group training, and guidance when you need it. At Platinum, Strategic support adds personalized planning and regular business reviews. At Diamond, Embedded support works as an extension of your business and technical teams.
The same goes for co-marketing funds, which start at Gold and increase with each tier. As you invest more in growing your business, we will invest alongside you.
Starting January 1, partners from Silver up will be listed in the Partner Directory, which relaunches on November 9. We’re bringing the same clarity and simplicity to the Partner Directory as we are to tiers, making it easier for merchants to understand your expertise and the work you deliver. Profiles will be built largely from your Shopify work, giving merchants trusted information without adding more for you to maintain.
| Benefit | Registered | Silver | Gold | Platinum | Diamond |
|---|---|---|---|---|---|
| Partner tools | ✓ | ✓ | ✓ | ✓ | ✓ |
| Directory & tier badge | ✓ | ✓ | ✓ | ✓ | |
| Co-marketing funds | $ | $$ | $$$ | ||
| Partner management | Advisory | Strategic | Embedded | ||
| Partner solution engineering | |||||
What happens next
Your current tier stays in place until January 1, 2027. Starting today, go to Dev Dashboard > Organization settings > Partner program to see your projected tier under the new requirements and how your work counts toward it. On November 9, the refreshed Partner Directory will show the tier you have today, and update to your new tier on January 1. For a closer look at the changes, visit our updated docs.
Whether you’re getting started or have been building with Shopify for years, our Partner Program is here to recognize your impact, help merchants find your business, and connect you with tools and support for the work you do. We’re excited to build this next chapter with you.
