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Toni Akinwumi works as a Field Marketer at Shopify Plus. When she’s not working, you can find her recording new episodes for her podcast and binging Netflix shows.

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This talk was originally presented at Commerce+ in 2018 in New York City. In this series, we've pulled together relevant talks from our past events in Sydney, London, and New York.

What is Commerce+

For the last two years, Shopify has hosted Commerce+, a global thought leadership conference that brought together industry leaders to share their knowledge and best practices in the ever-evolving world of commerce.

\n\n

$\"\"$

During this talk, Liz Segran, Staff Writer at Fast Company, chats with Karla Gallardo, CEO of Cuyana, Matt Scanlan, CEO of Naadam, and Cheryl Kaplan, President of M.Gemi about how their brands cultivate customer loyalty and stay ahead of the competition.

This transcript has been edited for clarity.

Segran: I'm excited to introduce you to our panelists who will begin by talking a little bit about themselves, their companies, and the problem they're trying to solve with their business.

Gallardo: I’m Karla Gallardo, the CEO and co-founder of Cuyana. We are a direct-to-consumer brand that focuses on the philosophy of fewer better things. We design and make products for women with the best materials and the best factories in the world and we bring an assortment that's full of essentials for her day to day. The problem we're solving is getting access to top-notch quality for her daily products and we did that by creating a really best in class supply chain and then providing this assortment with this lifestyle of fewer better things.

Scanlan: I'm Matt Scanlan, the CEO and co-founder of Naadam, a direct-to-consumer brand. We make cashmere sweaters and we do that by building a supply chain that focuses on transparency to do three things: make it totally sustainable, make it cost less, and make it better than other people.

Kaplan: I'm Cheryl Kaplan. I'm the president and one of the co-founders at M.Gemi and the problem that M.Gemi is trying to solve is bringing the beautiful handmade Italian craftsmanship to the U.S. in a whole new way. Giving our U.S. clients access to beautifully designed truly handmade not just componentry, but end-to-end Italian-made shoes at prices that are half of what our competitors are selling them for.

Segran: I'm Liz Segran. I am a writer at Fast Company. I mostly cover the fashion industry and so I've written about all of these brands and so if you want to look up what they do, I've written about all of them.

Every day there are more brands popping up, competing sometimes very directly with you. To start, how do you even get somebody's attention now? It's getting harder and harder, so what's your strategy for capturing somebody's attention?

Scanlan: If you live in New York, you probably saw posters of two goats having sex everywhere. We put these posters up and on top of them, we wrote “cashmere coming soon.” I thought it was really funny, but some people found it to be tasteless. For us, it's not only doing things that we think are a little bolder, but also staying consistent. It's very easy across the ecosystem of being online to dip, in terms of being something somewhere and something different somewhere else. It's just hard to run these companies with consistency in brand to owner, brand voice, and image. So we find that consistency really helps. You know who we are, like a person, and then we try and jab a little bit and do things that are weird.

Segran: Cheryl, there's a million shoe companies that are popping up that are doing similar things to you that are maybe with a very specific type of shoe like a sneaker but so how do you make sure that somebody's paying attention to M.Gemi and not this other new startup?

Kaplan: First of all, we are a lifestyle brand, which helps, so we're not in just one classification, but we're working with about 15 different family-owned workshops across Italy. So we're differentiated in our assortment goods, our price point, and our supply chain, which I know we'll talk more about.

In terms of marketing and where you show up, I think one of the biggest things that we've learned is that the world changes so quickly. When we launched three and a half years ago, the things that were working for us are now things that everyone's doing, so you really have to stay on top of it.

[For example,] we started with influencers, [and] we eventually moved off of that onto micro-influencers. We started in the retail space and then launched a mobile truck that travels around. Instagram Live is something new that we've been doing. We're constantly looking for new ways to pop up wherever our clients are to make sure that it's relevant to them and it doesn't just get lost in the shuffle. Changing up creative constantly and making it new and different.

Segran: It sounds like you can't take a break. You constantly have to be looking to get your customer's attention. Is that true for you too?

Gallardo: Yeah. Definitely. The world changes all the time and we also approach it as a multichannel strategy. Our customer is online and on social media, so our team focuses on building the best product. I think this is how we internally ensure customer loyalty to focus on two key things: the first one is top-notch quality and we don't disappoint our customer there. That's why she keeps coming back. The second thing that we focus on in terms of product is price-per-wear. Being the best price-per-wear in the market for our categories. With that, we ensure that she's just truly happy, and in a long term way. When our customer is happy, she not only comes back for more, but also she tells her friends.

Segran: I think what's at stake now is going beyond that and delighting your customer. How do you do that?

Gallardo: You’re talking a lot about competition, the moment you come up with a super interesting strategy to delight your customer, the rest of the industry follows. So you constantly have to keep innovating and coming up with new ways. As you say, there's a certain level of standards that are just expected from your customer.

Kaplan: Yeah, I agree with that of course. I think also the way in which customer service reacts sometimes when things don't go well, those become our best customers. We have real women and men that answer the phones and the texts. They try on every shoe so that they can give real feedback so it's beyond “I'll look into that for you” or “I’ll get back to you”—just answers for the sake of an answer.

Scanlan: This is a Shopify event, right? We use Shopify and it makes everything so easy in terms of creating a good customer experience for people. Having a nice, normal customer experience that checks off all the boxes is totally mandatory, right? You’ve got to give them a referral program, you’ve got to make seeing the product easy, [and you’ve got to have great] customer service. Everything's got to be very, very easy so we use Shopify and they give us these plugins that make it really easy.

We need to also layer on our differentiating value propositions on top of that. If that's what the three of us are going to do, no matter [where we’re at] in terms of acquiring customers and scale, the added value that differentiates each one of us is our unique value proposition. Incredible product, unique manufacturing, and better prices. You have to stay focused on all that and deliver it no matter what.

Scanlan: Having said that, I think you can be in the right place at the right time. The ultimate objective for our business is brand awareness. We all know brands that start to tip the scale on brand awareness and everyone's like, \"Oh s––t, yeah. Heard of that.\" I think it takes time, I think it takes focus. I think it takes having something unique about that proposition, whether it's quality or supply chain or intention, and we don't pretend to have the answer. I think we know that if we just keep our heads down and just keep on doing what we know we do better than other people, then at least we have a chance to do it right.

Segran: All of you have invested in brick-and-mortar stores recently and are expanding them around the country. What have you noticed about how that changes your customer experience and loyalty among your customers?

Kaplan: When we launched, we were online only but always knew that one of the hurdles in buying footwear online was some people wanting to feel the quality and try things on. They walk in, they're usually shopping with friends. It's a fun experience, they're having maybe an espresso and they're trying on many more shoes than they would try on if they were doing it online.

We call them our super consumers now because they end up buying more, spending more, and returning less. They just have all the perfect metrics but really the expansion for us has been around allowing people to get over that last hurdle.

[On] the website, free shipping, free returns, easy exchanges, fast shipping, and great customer service are all table stakes now.

Segran: I was talking to somebody at lunch and he was talking about millennials and Gen Z—they'll buy something from a brand and then eventually lose interest. They're not going to tell you that they're not shopping with you anymore, right? They're just ghosting, which is apparently how people break up with people these days, and they're doing the same things with brands. How do you even know that you've lost a customer and how do you win them back?

Kaplan: We have about 30 different styles. We are not a huge shoe store. We launch new products every Monday and they go away. It's not about curating and giving you the best three shoes and someone else the best three shoes. Our personalization is much more around the type of customer you are and how we communicate with you. Through data, of course, you can see that someone that used to be engaged isn't engaged anymore and whether that's through the site or whether it's through email channels, I think that is the best way to start to communicate with them differently. If it's one of our best customers that we have a one-to-one relationship with, we would literally call them and reach out to them personally.

Scanlan: We need a safety net on all of that because data's good and running these analyses are good, but they're imperfect to a certain extent. The net has to be community.

You need to fold people into your reasons why you exist—people that actually want to evangelize who you are. They're part of your community so they might miss a season, but if they're indoctrinated—not to be too religious or cult-like—having that is super, super important.

It's the fail safe that we know we can rely on if we stay consistent about the message and what our community is.

Gallardo: We're just getting started to look at that in terms of retention of our customers. We're in a lucky place where our cohorts actually continue to perform through time and I think the key to that is the laser focus that we have on price-per-wear and this value proposition that we really bring to life where she's wearing our products and she realizes what a great purchase it was and then she comes back for more. I think the other thing that really helps us is that we started Cuyana with a hat and that was the first product that we offered to her and we've been building that assortment really thoughtfully and slowly and so there are more reasons for her to come back, buy new products, and grow her wardrobe with us.

Segran: Thank you so much for all of your thoughts on this important issue.

","excerpt","During this talk, Liz Segran, Staff Writer at Fast Company, chats with Cuyana, Naadam, and M.Gemi about how their direct-to-consumer brands cultivate customer loyalty and stay ahead of the competition.","excerptHtml","During this talk, Liz Segran, Staff Writer at Fast Company, chats with Cuyana, Naadam, and M.Gemi about how their direct-to-consumer brands cultivate customer loyalty and stay ahead of the competition.","seo",{"_91":186,"_61":-5,"_63":-5},"authorV2",{"_91":183,"_104":184,"_106":185,"_108":37},"metafields",[159,160],"imageUrl","https://cdn.shopify.com/b/shopify-brochure2-assets/8d4347ad806ca876282e1c85655c46c1.jpg","imageAltText","imageClass","createdAt","createdAtRaw","2020-07-22","modifiedAt","modifiedAtRaw","2024-04-12T18:10:27Z","topicHandle",{"_91":161,"_162":181,"_164":182,"_166":-5,"_167":-5},{"_91":161,"_162":163,"_164":165,"_166":-5,"_167":168},"Metafield","value",[179],"key","authors","reference","references",{"_91":169,"_170":171},"MetafieldReferenceConnection","edges",[172],{"_91":173,"_174":175},"MetafieldReferenceEdge","node",{"_91":92,"_94":95,"_34":93,"_96":48,"_176":177,"_103":-5},"field",{"_91":178,"_162":105},"MetaobjectField",{"_104":105,"_180":93},"slug","2020-07-22T16:05:00.000Z","published_date","ArticleAuthor","Michael Keenan","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","SEO","Image","https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/swatch_2d16f84a-c109-4f35-992a-862b1dbcbbf9.jpg?v=1727359884","altText","width",100,"height",56,"gid://shopify/Article/558635188280","validating-your-ecommerce-strategy-to-your-investors","Validating Your Ecommerce Strategy To Your Investors","26 Aug 2020",{"_91":187,"_11":220,"_189":207,"_190":221,"_192":222},[219],"

This talk was originally presented at Commerce+ in 2019 in New York. In this series, we've pulled together relevant talks from our past events in Sydney, London, and New York City.

What is Commerce+

\n\n

During this talk, Zack Werner, Founder & CEO at the Maze Group, shares about how ecommerce teams can communicate key information to investors and stakeholders in ways they’ll understand.

This transcript has been edited for clarity.

Werner: I’m Zack, the Founder and CEO of The Maze Group, a digital consultancy that creates enterprise value for companies by using technology, data, and ecommerce tactics creatively. We work across a bunch of different industries, selling various things. We’ve carved out a very specific niche for ourselves, regardless of the products that we're selling.

Werner: Almost all of our clients are either backed by private equity or they're owned by a public holding company. While a lot of venture-backed companies are encouraged to grow at all costs because they're valued at a multiple of revenue, all of our clients are valued at a multiple of EBITDA (Earnings Before Interest Tax Depreciation and Amortization)—I use this term a lot as a proxy for profit, rather than just growth. We've gotten so deep onto the private equity side of things that we've actually become private equity owners ourselves through a partnership with Snapdragon Capital. Since forming this partnership, we've acquired about 40 brands, 20 of which will be on Shopify by the end of 2020.

Werner: At the end of the day, these are our clients. If you think about who the executives at these companies are and who the partners are, they're financial professionals, not ecommerce operators. That means an incredibly different perspective, and with that comes an incredibly different set of vocabulary. Which leads us to our subject today, lost in translation. On the other side of the table, there's a whole set of different terms that roll up all of the work that we do into effectively KPIs that are the lifeblood of the company from a financial perspective. But again, since they're very, very different words, there's often this weird communication gap.

Across all of the companies that we've seen, a huge number of problems arise, from practitioners and founders trying to have a conversation to get investment into the things that we're doing on their side of the table. To be very clear, it is not the board's job to understand what we do, just like it's not my job to do creative work or deal with real estate in our portfolio. It's their job to understand the fundamental financial backbone of the company and keep it running on that side of things, not be fluent in today's ecommerce vernacular.

Werner: Despite the fact that we all have the same goal, this mismatch in the communication creates a lot of tension and it's just really frustrating. What ends up happening is this hazardous cycle that I think a lot of people have seen. You're operating some really old legacy system and you're trying to get things out the door, but it doesn't work, so there's very little revenue. It’s my firm belief that it is our job as practitioners to break this cycle and cross that language barrier. To that point, the name of this talk that we couldn't put in your handbook is justifying to your board and CEO what you already think is really obvious. Maze makes a living bridging this gap, and we're going to show you two real examples of how we do it.

\"Investors:\" — Apparel retailer case study

Werner: We have a customer that is an apparel retailer: They have a high SKU count, many, many categories, some repeat purchases, and about 20 brick-and-mortar stores. The lifetime value for the customers that go in-store is incredibly high, and for some reason, 80% of people that go into the store end up subscribing to emails. That means a lot of things: If you have a bunch of repeat purchases and personalizing, you have a lot of data—that means you can actually get people to purchase more things later and have a higher conversion rate. We have a lot of categories, which means that we can actually use product recommendations to cross sell people that might've otherwise only come in for one object.

So let's continue to translate that, because the platform that this customer was on when we came in wasn’t good. The technology wasn't capable of doing this, so we brought in new technology partners to integrate with their old system so that we could actually employ these tactics. The ones that we recommended are Dynamic Yield and mParticle. Dynamic Yield is an amazing platform that does product recommendations and on-site testing. Basically if you leave a website and then come back and it says, \"Hey Zach, here's the objects you looked at.” mParticle is what's called a customer data platform or a hub that attaches all of your different data sources to each other.

Werner: You need to get the budget for this, so what you or we say is, \"I want to integrate two platforms that will allow my team to dynamically personalize our website and create cross-channel marketing automations using offline transactions to drive digital campaigns.” Here's where the problem begins, because that's not what they hear. This is what they hear: This person wants to spend millions of dollars to accomplish something I don't understand at all, and they should be able to do it without this new shiny toy that cuts into our margins.

Werner: To break through this barrier, Maze uses an incredibly detailed financial model. Again, the goal here is to translate: I've used a lot of buzzwords and in ecommerce, we use a lot of buzzwords like personalization, omnichannel, and conversion rate. We get really frustrated when those aren't understood by non-technical members of the team.

But at the end of the day, these buzzwords and technical terms have a real impact on the mathematical output of our business. Take product recommendations, for example. Let's assume we're putting product recommendations in the cart when you're checking out, and you're putting it on product detail pages. What that will do is get people to put more stuff in their cart, which increases our average order value, direct translation.

A/B testing and personalization is a buzzword that refers to altering the website to make sure that the user experience is consistently evolving and being effective. With Dynamic Yield, we're able to A/B test more effectively and personalize more effectively, so we can actually increase the rate at which conversion rate increases.

Werner: Because we can now take advantage of offline data inside of our CRM systems, inside of our marketing, inside of our targeting, all of those in-store purchasers that might not be in the area or for a number of different reasons not be walking into a store, we can now target for online transactions. Which means that the number of transactions that eventually occur is going to be higher. Because our conversion rate is increasing, our cost of acquiring a customer is going down. Effectively, if you are spending a bunch of money driving people into a website that isn't working, it's more expensive. That's getting better, our media budgets are therefore going up and so our traffic is going up as well. Lastly, our total incremental cost annually is about $500,000 a year.

Werner: This model does a bunch of stuff and then it calculates what the EBITDA uplift will be in this scenario without mParticle and Dynamic Yield, and [what it will be] with it. So you can see here the opportunity size in terms of actual EBITDA uplift on a 24-month period is $5.58 million. This business trades at eight times EBITDA, which means that this $5.58 million of cash we just generated is actually over $44 million of total enterprise value. This is something that your board, your CEO, and your investors will certainly understand.

\n $\"Investors:\"$ \n

Case study two is a Shopify customer. They have a high repeat purchase rate, massive conversion rate, and two very distinct types of customers. They also have a bad email platform and pretty much no capture, and that keeps them from being able to segment their audiences. There's also really no automation to speak of.

Werner: When we hear repeat purchase, we generally focus on email, because that means that we can reach customers that we know are interested in purchasing the product and it's significantly cheaper than retargeting them on Facebook. This was their old email flow with their old email platform. Somebody visited the website and then the email address was only captured after they bought something. A receipt email went out, which fortunately always did, but this company only sent a quarterly sales blast and sometimes an abandoned cart email if they were on the right browser, because it was broken on most of them.

Werner: [We did this] with Shopify and Klaviyo, an email service provider that's really easy to use and integrates directly with Shopify with a lot of automation building capabilities, segmentation, and product recommendations. This is a very simplified version of the new email flow that we ended up building.

Somebody visits the website and there's a modal with a quiz that pops up, and we'd like to think ours are slightly less annoying than most people’s. But inside of that questionnaire, we actually get customers to segment themselves as soon as they visit our website, that way we don't have to figure it out later. Because of that modal, we're actually able to immediately split customers into two separate segments: One of those segments gets a three-part welcome series and one of them gets a five-part welcome series.

Following that, after the transaction occurs, one of the segments has a cross sell in it and one of them has an invitation to join the loyalty program, because that segment is much more of a direct purchaser and the loyalty seems to work a lot better on them. After that, they both receive replenishment emails, but they're on entirely different cadences because they're different types of customers. After that, we took one segment and created a lookalike audience on Facebook that was different from the others, because we knew that they were significantly higher value [customers].

Werner: Let's translate these effects again. Our platform cost, because Klaviyo and Privy are actually really, really cheap, is only $12,000 a year. Our sessions are increasing because we're sending more emails and we're actually sending better ads. So traffic [is] up. Our conversion rate is increasing because those emails are to loyal customers and the ads are more targeted. Both of those groups of people are actually much more interested in our product by the time they land. Our cross-selling emails and replenishment emails are making people buy stuff more often, so average order value is higher and lifetime value is higher. When all is said and done, this ended up making about $3.2 million in uplift, because it was a smaller business.

Werner: This business trades at a 13 X multiple of EBITDA, rather than the eight in the previous business. When all is said and done, we've just created $41.1 million of total enterprise value by only spending $12,000 on software costs.

Speaking two different languages can be incredibly frustrating. We spend a lot of time in France because of our clients, and very frequently they'll start speaking French to me. I'll tell them I don't speak French, but for some reason, they'll just speak French louder and slower. Does anybody ever have that?

That's exactly what ends up happening in these board meetings, but everybody thinks they're making sense. It's something that is completely avoidable, and quite frankly, everybody that's in that room needs to work in harmony to create an amazing outcome for the company, which is everybody's goal.

My hope is that we as practitioners can continue to bridge that divide by speaking a language that crosses the table.

","Zack Werner of the Maze Group shares about how ecommerce teams can communicate key information to investors and stakeholders in ways they’ll understand.","

Zack Werner of the Maze Group shares about how ecommerce teams can communicate key information to investors and stakeholders in ways they’ll understand.

",{"_91":186,"_61":-5,"_63":-5},{"_91":183,"_104":184,"_106":185,"_108":37},[211,212],"https://cdn.shopify.com/b/shopify-brochure2-assets/252b1573e21348b3555d9459a078ee7f.jpg","Investors: Zack Werner at Commerce+","2020-08-26","2024-04-12T18:10:37Z","industry-insights-and-trends",{"_91":161,"_162":218,"_164":182,"_166":-5,"_167":-5},{"_91":161,"_162":213,"_164":165,"_166":-5,"_167":214},[217],{"_91":169,"_170":215},[216],{"_91":173,"_174":175},{"_104":105,"_180":93},"2020-08-26T10:00:00.000-04:00","Industry Insights and Trends","https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/2JBR0ZxBInDbzbekS2yCeA_3fc01778-6cdd-4c63-9706-f3323c8da318.jpg?v=1719389030",1700,720,"gid://shopify/Article/558635221048","creating-a-sustainable-business-with-mara-hoffman-and-ford-x","Creating a Sustainable Business with Mara Hoffman and Ford X","1 Oct 2020",{"_91":187,"_11":235,"_189":236,"_190":221,"_192":222},[],"

This talk was originally presented at Commerce+ in 2019 in New York. In this series, we've pulled together relevant talks from our past events in Sydney, London, and New York City.

What is Commerce+

\n\n

During this talk, Jad Finck, VP Innovation and Sustainability at Allbirds, sits down with Dana Davis, VP Sustainability at Mara Hoffman, and Sunny Madra, VP at Ford X where they discuss how more companies can rethink their business models and adopt more sustainable practices.

This transcript has been edited for clarity.

Finck: Please share a brief introduction to yourselves and to your companies.

Davis: I'm Dana Davis, I'm the VP of Sustainability Product and Business Strategy at a contemporary brand called Mara Hoffman. My background is in product development, design, and manufacturing. The brand is coming on its 20-year anniversary this year, a privately-owned contemporary fashion brand. 15 years into the business is when we started shifting our entire operation by putting the people and planet first. Mara came to me in a state of, “We must change or shut down the business”. My thoughts were, \"Okay, let's not shut down the business. I'd like to come back to work tomorrow.\" And that responsibility became mine. So that's how we’ve moved from product and development into focusing on sustainability and business strategy.

Madra: I’m Sunny Madra and I work at Ford. I actually joined Ford through the acquisition of my company, Autonomic, last year. What I focus on at Ford now is innovation and incubation, and my team is really leading the efforts at Ford to take us on the transition from being an automaker and putting cars on the road to the next generation of mobility options, like scooters. We bought a scooter company late last year, and we're really pushing that and looking to innovate in and around our commercial vehicle customers as well.

Finck: Great. So obviously, innovation, the theme of the presentation, theme of the talk right now, means a lot of different things to different folks. Can you tell us a bit more specifically, what does innovation really mean at your respective organizations?

Davis: I’m coming from the fashion industry, which is a pretty archaic operation with systems that haven't really changed or advanced in a really long time. So innovation is really around the new opportunities that exist within materials. Whether it be in some of the regenerative fibers or new materials that haven't existed in the past.

We're also looking at ways to move out of just this regular model of making and selling product. How do we take back what we've owned and maybe find new ways to incorporate that into our designs? Or also looking at the “take, remake, resell” model. It's just such an interesting time right now where the industry is, under so much pressure, to change and look at new ways to do business. So when we think about innovation, it's expanding the mind and thinking outside of the box of that traditional fashion model.

Finck: Great.

Madra: Bill Ford, who's the great-grandson of Henry Ford, did a TED Talk in 2012. In that TED Talk, to the entire automotive industry, he said, \"The future of the industry isn't making more cars.\" The world is at peak automobiles right now. We see that in New York City and other places, the world can't sustain twice as many cars on the road. So he put a big challenge out there to all the companies to think about how they will evolve, and that's the challenge at Ford: taking a more than 100-year-old company that has been built around building vehicles and looking at how we can move people in different ways. That's such an important thing in transportation, because we've seen such innovation in Uber and Lyft and Bird and Lime, so it's a really exciting time in transportation when it comes to innovation.

Davis: It's so great because you're thinking about how to create new models outside of just making cars. In fashion, we're seeing a lot of that right now where we want our customer to own something longer and not necessarily go out and buy, buy, buy. So how do we, as a business, create a new model? What we're seeing is: If you no longer want that, we'll take it back, and maybe we'll repair it, renew it, and put it back into that stream. Versus the typical model to create, make, and sell.

Madra: That applies to us as well. If we think about the traditional vehicle purchase sales model, it's: Someone buys a car, keeps it for a few years, and then there's no contact other than maintenance. But the entire model is changing, where we want to stay in touch with our customers; we want to work more closely with them, offer them additional services and features that help them with their businesses. Specifically, when we think about Shopify and we think about our commercial vehicle businesses, there's a lot of interesting things that come to mind for us around a collaboration between taking a van, and utilizing that as your real estate and your business now. As that becomes electric, you can run your entire business out of that. So there's a lot of interesting things that we're thinking about that's changing in the world of transportation.

Finck: One of the provocations that I know you guys are looking at that I thought was great was: How do you address the customer that doesn't own a car and isn't planning to own a car?

Madra: There's a journey. If you rewind back 25 years ago, you needed a car to have a job, either right out of high school or right out of college. That was the first thing you would go and get. But I think if you look at the generation today, with urbanization, more people move into cities, so they don't get a car right away. But there's still a moment when a car comes. I always use the following example, it's the car seats and strollers. Because you can't Uber with those things. So I do think vehicle ownership will continue to exist, but I think it's shifting.

Finck: So when you guys are looking at these innovations, how do you foster a risk-taking culture internally? The experimental nature of it, how does it work inside small and big companies?

Davis: We're a small company. We're privately owned. That makes us nimble. So we can see the possibilities that exist in the world and how we can plug and play that into what we're already doing. Where we don't necessarily have to go out and get multiple people to commit into something. If I believe in something, I can go directly to Mara and say, \"This is where I believe the future of the industry is going. Are you in?\" And she pretty much usually stands behind that. So for me, that's not really a challenge.

Madra: It's not as straightforward as that for us being a company of 200,000 people. But it really starts top down. So if we think about Jim Hackett and Bill Ford, they both believe in innovation and this transformation that's occurring. So when the leadership does that, it really enables and empowers the teams to go and do these things. But there is day-to-day, like you want to get something going, you may have to get approval from a bunch of people. A lot of large companies have lower risk tolerance as we try these things. But it's just about finding the balance between pushing the envelope but also respecting the brand, and the processes that are there.

Finck: Dana, what about in your world? We talked a little bit backstage about some of the exciting materials that Mara Hoffman focuses on. Can you tell us a little bit about some of the innovative materials that you guys have launched out there?

Davis: We take a very similar approach to Allbirds as far as working from the fiber supplier up, which is really challenging with a lot of the materials that exist out there. Something we launched about three and a half years ago is hemp. It has been an amazing textile for us as far as just diversifying our portfolio, but also it's a really cool story, it's also a great plant. We like to tell people it's this sister plant. It's a weed; it sprouts up, and it also helps take care of the environment and also sequesters carbon and it's great to wear.

\"mara-hoffman-swim\" — Mara Hoffman sustainable swimwear

In our swimwear, we have a large swimwear business, it's probably one of the hardest places to truly push sustainable materials, because you are taking petroleum-based fibers and you're blending them with another fiber to create stretch. Within that though, you also want to ensure that it lasts long and it retains that shape. So instead of working with some virgin materials, we work with a lot of recycled materials, and we're just continuously trying to push the innovators who are out there. As a brand, we can't necessarily back them up with a budget, but what we can do is we can help bring some of those to market. So looking at some of these incubating companies that exist out there. We ask which audience they’re focusing on, and how can we help bring those to market, and just thinking outside the box continuously.

Finck: If you're really trying to change the way people make stuff but you're holding it tight and not sharing and not in leading and not educating, I feel like it doesn't really work in the new model. What's both encouraging and also required, especially when it comes to circularity, end of life of these products, this really shouldn't be a specific brand effort. It's going to cause huge redundancies and waste, and the customer's not going to want to put a recycle bin and a Mara Hoffman bin and an Allbirds bin. They want it to be easy. If it's going to be something that moves the needle, it's got to be ubiquitous and simple, and that's only going to happen when brands collaborate, especially in those areas.

Madra: The benefit is to everyone.

Finck: Right. How do you guys enforce a sustainability mindset across your whole organization? This is something that's a great question for us because sustainability at Allbirds grew out of our product team. I get to lead innovation and sustainability and we put those together because north of 70% of our overall footprint comes from our products. So if we weren't really building sustainability into our products, then we were doing it backwards.

So the real challenge was, how do we get beyond that team? Sustainability is an inherent filter in the way we look at anything from a product standpoint. But what was new was, how do we get this out to the rest of our company?

For us specifically, it's literally getting that into the goals outside of our team, the annual goals of the company. Last year, it was a big step forward to us to have some of those sustainability goals built into people's bonuses, people's goals for the year. So sometimes it's just the nuts and bolts of saying, \"Look, it's on the paper. It's now just not us being the police, but this is part of everybody's job.\" So that was obvious but new for us, a step we took forward. How about you guys? How do you get it through the company beyond just the sustainability team so that they're not the sustainability police?

Madra: I think you nailed it. It's got to be across the company goals, the company values, the company beliefs. You have to weave that into compensation and everything else, and I think that helps keep it top of mind for folks.

Davis: I come from the product and the design side, so where you have your largest impact areas, I was able to really push that and lead that within the design team. But then you have your sales team, your brand comms team, and your logistics team. Where we saw success was when we created an action plan meeting, a monthly gathering where everybody in the company was invited, and we talked about ways that we could create less impact within our office and also work closely with our community. That meant doing different types of volunteer programs. How could we get connected for people to see, \"Okay, as an industry, as a whole, these are some of our challenges, and these are things that we can do that can also create better change here in New York or in other areas.\"

So with that, we also started doing clothing swaps in the office, or things that got people to understand that they could make changes within the workplace and also outside in their home. And then from that, we saw who was really interested, and we created a sustainability task team. So we don't have a sustainability department yet in our company. The task team, those are people who already have a full-time job, and were people who were passionate and wanted to ensure that they could help drive some of these initiatives within their own departments, and we've seen a lot of success in that.

Finck: Sunny, if there's something you would give to the folks, say to go back and have their companies be more innovative, what would you challenge them to go do?

Madra: It's similar to what you've just talked about on the sustainability side, find those people that have a passion for those things. I think a lot of times people get put in their roles and they get stuck in it and they wouldn't get a chance to really let them go after something they really like. I like what you just talked about there. It's so great, find the people that are passionate about sustainability and put them together. So I think that doesn't happen often enough.

Finck: Great, find the passion. Dana, for you something folks in the audience and go back to their companies about sustainability to take a step forward?

Davis: Don't be scared. Ask different questions, frame the questions differently, go for some of the low hanging fruits. You do that, they're successful, you build momentum, you get people inspired, and then you can create more of that long-term strategy.

Finck: Great. From my side, low hanging fruit, ask your company, could we be carbon neutral? We can do a lot of things in the future, but why can't we be carbon neutral along the way?

","Learn how Mara Hoffman and Ford X started to rethink their business models and adopt more sustainable practices.","

Learn how Mara Hoffman and Ford X started to rethink their business models and adopt more sustainable practices.

",{"_91":186,"_61":-5,"_63":-5},{"_91":183,"_104":184,"_106":185,"_108":37},[239,240],"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/3boykUtgsMf14x8emhzHq9_27442e9b-d3ea-4386-b6f7-9abcb713502a.jpg?v=1712945438","Sustainability and Innovation talk with Allbirds, Mara Hoffman and Ford X","2020-10-01","2024-04-12T18:10:38Z",{"_91":161,"_162":246,"_164":182,"_166":-5,"_167":-5},{"_91":161,"_162":241,"_164":165,"_166":-5,"_167":242},[245],{"_91":169,"_170":243},[244],{"_91":173,"_174":175},{"_104":105,"_180":93},"2020-10-01T00:00:00.000-04:00","gid://shopify/Article/558644199480","how-to-create-customer-centric-experiences","Customer Centric Commerce Experience: How to Create One","13 Aug 2020",{"_91":187,"_11":271,"_189":260,"_190":221,"_192":222},[219],"

This talk was originally presented at Commerce+ in 2019 in Sydney. In this series, we've pulled together relevant talks from our past events in Sydney, London, and New York City.

What is Commerce+?

\n\n

During this talk, Roy Sunstrum, former VP of operations at Shopify, chats with Travis Wright, general manager of Esther & Co., Dean Jones, co-founder and CEO of GlamCorner, and Megan Olney, head of customer experiences of Who Gives a Crap, about how their respective companies built their business with the best customer experiences in mind.

This transcript has been edited for clarity.

Sunstrum: Today, we're going to talk about creating a customer-centric experience. And one of the things that's really interesting is that we've got very different brands represented [here]. Our panelists will start by introducing themselves.

Olney: I'm Megan. I lead customer experience at Who Gives a Crap. We sell environmentally friendly toilet paper, tissues, and paper towels. We're a direct-to-consumer (DTC) brand. We sell in bulk and deliver straight to a customer's door. We also offer a subscription-based model so you never have to run out again. And we donate 50% of our profits to help build sanitation in developing countries.

Wright: My name's Travis Wright. I'm the general manager at Esther & Co., and we are an online women's clothing brand, and we're also now a marketplace. In addition to that, we have our own exclusive range [of products], which are comprised of everyday wear as well as bridesmaids dresses.

Jones: I'm Dean. I'm the co-founder and CEO of GlamCorner. We're Australia's largest fashion rental business. We founded this business about seven years ago when we realized that the average Australian woman really only wears about one-third of what's in her wardrobe. The other two-thirds [of women] kind of have a stockpile of items that were purchased for a single occasion—then never wore again. So we realized, if we built the largest wardrobe in the country and let our customer come and borrow from us in the same way she kind of borrows [from] her close friends or family, perhaps we could build a business out of that.

Sunstrum: You're in very different businesses, but one of the things that you really have in common is a high-level goal to really create a customer-centric approach to everything you do as a company. So, Megan, how do you do that?

Olney: Who Gives a Crap is interesting because we have two categories that we're really looking to disrupt and turn on their heads. The first is toilet paper. As you can tell by the brand name, we don't take ourselves too seriously. There [are] no clouds and puppies in our advertising. The second is the charity sector. Traditionally, charity has often been associated with guilt and with asking people to kind of go out of their way to give, so we looked at both of those things and wanted to reinvent how we go about talking about them. And so everything that we do is focused around making our customers feel really good.

We want them to feel excited about the fact that they're supporting us. They're doing awesome stuff. And a lot of that comes through in all our different touchpoints across our website, and our packaging, and our delivery experience, and the unboxing experience. We want to sprinkle through these really awesome moments where our customers [feel] fairly good for choosing to buy from us.

Sunstrum: Travis, what's your approach to creating this customer experience?

Wright: Before we even get to creating a customer-centric experience, our journey has been redefining who we are as a brand.

And we've been on this journey over the last two years, where we made a transition into becoming a marketplace. We got a little bit distracted with the new brands coming on board because then you have these brands that you're working with and you want to promote them, as well, and make sure that they're happy. But then, at the end of the day, it was an epiphany we had—probably about six months ago–where we realized it's great that we are building these really good relationships with brands and now selling them on our website.

Sunstrum: Dean?

Jones: I couldn't agree more. I think the customer experience for all of us here is a moving target. It's not something you think you're good at and then you're all set because it's always changing depending on what the industry is doing and depending on what your customers are looking for. Our journey was similar and still continues to evolve.

For us, the fundamental premise of our business was built on removing the burden of ownership for our customer. Early on, we realized for our customer there's a part of her wardrobe that creates a degree of anxiety for her—a bunch of things that accumulate that she doesn't really have any attachment to. And it's almost like throwing away good food. You feel guilty about hanging onto it or throwing it away.

We realized that every Australian customer for us accumulates about 27 [kilograms] of clothing in a 12-month period, but 23 kilos of that—about two-thirds—ends up in landfills within 12 months. And so we dug deep into that. We tried to figure out why that was happening, and we realized that for our customer there were a lot of staple pieces—her blacks and her grays and khakis. Sometimes, she was sticking to that because of that burden of ownership. We realized that our business could take care of all the unfunded stuff about owning clothing. Like the storage, the cleaning, and having to go to the physical store to try it on. So we built our business out of that.

Sunstrum: Each of you has a vision, each of you know where you're heading, but it's not always easy. So maybe starting with you, Megan, what are some of the really difficult things that you find along the way to create that experience?

Olney: So we went through a really, really rough period as far as customer experience is concerned for about three to four months last year. It was a combination of a few different things all happening at once in the worst possible way. We had a pressured warehouse move here in Sydney. We had our Earth Day campaign, which is one of our biggest campaigns of the year, where we launched a free trial for the first time. And we had a company-wide meetup in Cambodia. So we were in Cambodia visiting some charity partners, and all these things kind of happened at the same time. And it was a little bit of a disaster, I'd say.

The warehouse in Sydney was under huge pressure. They were just unable to keep up with the demand from Earth Day. There was a huge amount of mispicks, where people instead of being sent a trial box were sent tissues instead. And the thing with signing up for a trial with us is that there's also a subscription component attached. So 14 days after you sign up for the trial, you're going to be rebilled for a full box. If your trial box hasn't arrived, 14 days later you're [still] going to be billed again. You can imagine it was just like a bit of a meltdown, and our inbound customer contacts were ten times more than normal. And on top of this, a few members of our team in Cambodia got food poisoning, ended up in the hospital on UV drips, and it was just a case of everyone in the business having to stop what they were doing and jump in to help answer customer emails and to try and turn this around.

It was a really, really challenging time. Anyone here [in] ecommerce knows if a customer doesn't get a response quick enough, they're going to go to Twitter, they're going to go to Facebook, they're going to go to Instagram. It just piles on really, really fast. As soon as it starts to get out of control, it's really difficult to reign back in again.

Sunstrum: Dean, any challenges in your world? I'm pretty sure there are.

Jones: I can definitely empathize with you guys to the warehouse point. As someone who has personally signed or broken three or four leases in the last five years, I can empathize. It's quite challenging. You forget to update one supplier that you’ve changed the address. Next thing you know, $80,000 worth of stock ends up at your old address. You can only laugh when silly things like that happen, but you just grit your teeth and suck it up and push through because it's kind of the only way. In terms of challenges, there’s plenty.

For us, especially now, we have been blessed with a lot of growth. But what we get a bit worried about is a customer perhaps who first became a customer when we were much younger and much smaller, who had a certain level of experience at that level and answered at the level of customer service, certain level of delivery, and product, and quality. You get nervous as scale builds up that that experience is going to get done.

Sunstrum: Megan, you mentioned that Who Gives a Crap donates 50% of its profits to help a challenge that I hadn't realized until a couple of days ago, which is that more people in the world have access to mobile phones than they do a toilet. How does that all link back to the customer experience?

Olney: It's a pretty shocking stat, and it's one that we've used in our impact messaging a couple of times. When it comes to how we message what we do, impact messaging is really something that resonates strongly with our customers or from a social impact perspective and an environmental impact perspective.

When we first started shipping orders back in 2013, profit-for-purpose businesses weren't a huge deal in Australia. But we're definitely starting to feel that shift now. Businesses are seeing more and more that consumers are becoming more conscious in their buying and who they're buying from.

Sunstrum: Dean, GlamCorner being a part of the sharing economy means trust is a huge factor, in terms of people coming to your business and their whole experience. How do you actually manage and create trust?

Jones: Oh, yeah. And for us early on that was so critical because fashion rental was a very novel way to consume fashion compared to the traditional ways. We didn't really have our version of a margin of error. If we got anything wrong, people’s level of skepticism would be more amplified than if it was just a regular online retailer that messed up. So the bar was pretty high for us starting with the online experience, which had to be a blend of regular online retail versus hotel bookings and flight bookings as an interface.

But it still had to feel like a very familiar high-end online retail experience. And then in terms of delivery we had to work very hard and build a lot of relationships with a lot of carrier companies to deliver to a customer swiftly, because they've selected a delivery date we have to meet. We had to get the logistics of that right. And in terms of return, as well, we had to make it easy to just put [items] in a prepaid return [package] and put it in the postbox.

We also had to ensure the quality of the items we buy were designer quality items. We know that the piece can be rented 20, 30 times and still be as good as new between wears. Because you think about how many times you wear good quality clothing, a good pair of jeans or a good jacket—how many times you wear it before it no longer looks as good as new. It's in the dozens, at a minimum. For some people, it's in the hundreds.

We realized that item has to arrive clinically—clean off the rack and smelling like fresh-washed bed sheets and feeling like fresh-washed bed sheets. So we had to build our own laundry facility. We got to do that and use a wet care system that's environmentally friendly. It's kind to the environment. It's also very kind to the garments, where items can be clinically cleaner and smell delicious and arrive in a box just like any other online retail experience.

Again, the bar was really high for us there that we had to invest in really early on, for the business model to work. But also in the end, it was driven by what the customer wanted. We never want one of our customers’ items to arrive and, if it looked tatty or looked unclean, they'd say, oh, it's just a rental. Like if you rent a car or rent something else. [We] blew our customers minds early on and remained consistent with that.

Sunstrum: Dean, talk a little bit about how you use technology. That can be chat technologies or anything automated—just how you bring technology to augment that customer experience.

Jones: It has to always come back to the customer experience. Any product decisions we make on the front end or backend is always tied to, “What does this do better for our customers?” If it's something else that's a bit more convenient for us but it's not as good for customers, it actually takes a backseat for our whole team. If it's a change to make it better for us, but it's somehow detracting from our customer's experience, we don't do it.

Technology has come into that in several ways. Obviously, it's an online business with a moving target. We've got to make it a seamless experience. Something we've introduced that has allowed us to do it at scale is we built our own RFID [radio frequency identification] inventory tracking system. So every single one of our items has an RFID tag in it, which is not like a GPS or something. It just allows clothing to move through at a phenomenal speed through all the different checkpoints all while keeping the customer informed. Has it left the warehouse? Has it returned back? Very important to our customer and for our team to be able to track where it is.

Sunstrum: Travis?

Wright: For us, one of those big journeys we’ve been on is the website redesign that's complete with several different new features, as well as different filters now. Because I feel like we want someone to come to our website, understand what they’re looking for, and be able to find what it quickly.

Sunstrum: Megan, you've got to get the last word here. How are you using technology?

Olney: What we've been focusing on mostly over the last few months and [will] over the next few months is our self-serve channels, which sounds a little bit more boring than it is. But I think for a business that has 100,000 subscribers—and we know that at least 80% of those subscribers are choosing to self-serve when it comes to subscription management—it's incredibly important to make that process really easy to manage, really seamless.

If you're running a subscription model, you're essentially asking your customers to trust that they will be able to manage that subscription really easily. We’re essentially saying, “Let us hold your credit card details and send your stuff when you need it.” So just for the sake of leaving anxiety, it's really important that customers are confident in how they're managing that subscription.

The other part of this is looking at ways to make our help docs essentially more personalized. So we've recently launched a new tool on our website called Beacon, which is run by Help Scout, who are awesome. I'm a big fan of this. And it basically means that we can push more personalized FAQ content through to a customer depending on where they are on our website. So if they're on a product page, they might need data that's different information than if they're in their subscription management page. And that also gives us the ability to scale our team consistently in a way that we can provide service that we want to our most valuable customers.

We're still a small but growing team. And if we want to do live chat, it might be that it makes more sense for us to offer live chat to subscribers who are trying to manage their subscription there, and then in the window rather than trying to spread ourselves too thin across the general website, as well. So we're looking at ways that we can try and talk to that support a little bit better. And as we talked about, really get on top of this effortless experience piece and make sure that things aren't billing when they're not supposed to do, and people are in control of their subscriptions with us.

Customer Experience FAQ

What does customer-centric experience mean?

Customer-centric experience is a customer experience that puts the customer's needs and wants first. It considers the customer's entire journey, from the moment they become aware of a product or service to the time they make their purchase and beyond. It focuses on creating a seamless, personalized, and enjoyable experience for the customer. The goal is to build loyalty, trust, and long-term relationships with customers by creating a positive experience that meets their needs.

How do you create a customer-centric experience?

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Gather feedback: Ask customers for feedback as it will help you understand their preferences and expectations.
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Listen and respond: Listen to customer feedback and respond to their requests. Ask them questions to gain insight into their needs.
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Personalize experiences: Create personalized experiences for customers based on their preferences.
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Make it easy: Make it easy for customers to interact with your business. Provide easy access to customer service, helpful resources, and mobile-friendly websites and apps.
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Offer rewards: Offer rewards and incentives that are tailored to customers’ interests.
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Analyze data: Use customer data to identify patterns and opportunities for improvement.
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Leverage technology: Leverage technology to streamline processes and make customer interactions more efficient.
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Prioritize customer service: Make sure customer service is a top priority. Respond quickly to customer inquiries and concerns.
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Foster relationships: Foster relationships with customers and build trust through consistent communication.
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What are the 7 pillars of customer centricity?

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Customer Knowledge: Having a comprehensive understanding of your customer’s wants, needs, and preferences.
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Relationship Building: Developing customer relationships through communication and personalization.
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Personalization: Using customer data to tailor products, services, and communications to individual customers.
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Customer Experience: Ensuring customers have a seamless, easy, and enjoyable experience.
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Continuous Improvement: Regularly assessing customer feedback to identify areas for improvement and responding to customer needs and requests.
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Technology: Utilizing technology effectively to automate processes, collect data, and provide insights.
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Transparency: Communicating openly and honestly with customers to build trust and loyalty.
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What are the key skills of delivering a customer-centric experience?

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Empathy: Being able to put yourself in the customer’s shoes and understand their wants and needs.
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Active Listening: Listening to customers in order to understand their needs and problems.
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Communication: Being able to effectively communicate with customers to ensure that their needs are met.
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Problem Solving: Being able to find solutions to customer issues and problems in a timely manner.
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Flexibility: Being able to adapt to different customer needs and expectations.
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Relationship Building: Developing positive relationships with customers and understanding their needs on an individual basis.
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Data Analysis: Using data to understand customer behavior and make decisions that will benefit them.
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Product Knowledge: Being familiar with the product or service in order to provide excellent customer service.
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","Customer centric commerce experience insights from three DTC leaders at Who Gives a Crap, Esther & Co., and GlamCorner, sharing trust-building lessons and scaling challenges.","

Customer centric commerce experience insights from three DTC leaders at Who Gives a Crap, Esther & Co., and GlamCorner, sharing trust-building lessons and scaling challenges.

",{"_91":186,"_61":249,"_63":254},{"_91":183,"_104":184,"_106":185,"_108":37},[263,264],"https://cdn.shopify.com/b/shopify-brochure2-assets/edad306ff4f2d0e6895b86754d92feb0.jpg","How to create customer-centric experiences","2020-08-13","2024-04-12T18:15:16Z",{"_91":161,"_162":270,"_164":182,"_166":-5,"_167":-5},{"_91":161,"_162":265,"_164":165,"_166":-5,"_167":266},[269],{"_91":169,"_170":267},[268],{"_91":173,"_174":175},{"_104":105,"_180":93},"2020-08-13T10:00:00.000-04:00","https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/1SsjBYF7T3NFopEI0CdaUJ_7e4f94ed-9d81-41a3-acb9-7aa50b5bfd5c.jpg?v=1748945024","gid://shopify/Article/558644232248","gymshark-and-flow-share-their-secrets-for-brand-discoverability","Brand Discoverability: Gymshark and Flow Lessons","5 Oct 2020",{"_91":187,"_11":296,"_189":285,"_190":221,"_192":222},[219],"

This talk was originally presented at Commerce+ in 2019 in New York. In this series, we've pulled together relevant talks from our past events in Sydney, London, and New York City.

What is Commerce+

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During this talk, Hana Abaza, Director of Marketing at Shopify, Noel Mack, Chief Brand Officer of Gymshark, and Krissie Millan, Chief Marketing Officer of Flow Hydration discuss how they’ve managed to attract new customers by exploring different social channels.

This transcript has been edited for clarity.

Abaza: I really want to start off though with you telling us a little bit about yourselves and your brands. Maybe Noel, we can start with you.

Mack: I’m Noel, CBO at Gymshark, which means chief brand officer, so all things brand direction and creative PR, influencer marketing, social media, that kind of stuff. We separate traditional performance marketing and the qualitative side of marketing. Gymshark is a gym clothing brand basically. We started seven years ago. After three years, we were officially the fastest-growing company in the U.K..

Millan: I'm Krissie Millan and I'm the chief marketing officer at Flow. Flow Water is a natural alkaline spring water. It's a company based out of Toronto and now more present in the U.S., and essentially it's a premium water brand within a very crowded bottled water category. Within my role, I oversee ecommerce, digital, marketing promos, marketing, retail marketing, brand creative, and PR.

Abaza: I wanted to start off high level. And I think what's really interesting about these two brands is they both have really unique challenges, but from completely different vantage points. So Krissie, maybe we'll start with you. How do you think about marketing water?

Millan: As I mentioned already, the category itself is already pretty crowded. And for all intents and purposes, water is a commodity. So we really needed to understand what our brand attributes are [to answer the question,] “Why do we have this product?”. We have three brand pillars.

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It's a natural product. All of the minerals and alkalinity that you see in the product are all naturally occurring.
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We don't put anything in the water, and because of the source of our water, it provides its natural taste. We've done a lot of consumer testing, and it is the best tasting water in the world. So yay for marketing on that.
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Because of our eco-friendly packaging, sustainability is also a big part of our brand pillar.
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So understanding what our product attributes really helps us to differentiate ourselves within a crowded space.

Abaza: So Gymshark, you went into a very crowded space. Athletic apparel in general. There's a lot of companies, there's a lot of yoga brands, there's a lot of gym brands. And I'm pretty sure people told you that you were crazy for doing it. So I'm curious how you think about approaching an industry that's incredibly saturated, that's incredibly crowded, and how do you do it in a way that's authentic to the Gymshark voice?

Mack: Back when I was about 19-20 years old, you had this new generation of kids, especially in the U.K. and the U.S.. They were going to the gym and getting into shape and they really cared about lifting and how much protein they should drink, but they weren't what the rest of the world thought gym goers looked like.

The rest of the world sort of saw gym-goers as Venice beach, the huge dudes, bald heads, wearing the big drop arm stuff with the baggy things. So you had that. And then over here, you had Nike making sportswear. But there was this middle ground there of these young guys going to the gym with a T-shirt on.

You probably wouldn't be able to tell they were gym-goers. They take it off, they're in really good shape and all that kind of stuff. So I think we were the first brand that stood up and represented that cohort. So we got into that. And then there was identifying the niche and just having a fierce understanding of the consumer. We knew they wanted that. And then because we were the same age as the target market, we knew where they were hanging out online. We sent clothing to a person who had YouTube subscribers long before the term influencer had been coined and long before anybody had said the words influencer marketing before.

Abaza: Your brand is known for a lot of the influencer stuff that you do. What are some of the channels, either online or offline, that either of you have experimented with and have taken off or potentially experimented with and just completely flopped and you'll never do it again?

Millan: For us, because it's a consumer good, a lot of our distribution is still within the physical retailer space, [like] groceries. We started out within the natural channel space, [and] now [we’re] going mainstream. So groceries you could say is the last frontier out there in terms of really trying to innovate itself and becoming more attuned towards digital or an omnichannel view. So for us, it was a twofold approach of really just understanding how we can drive direct to consumer within a space that is again a consumer good. So we've doubled down on the digital marketing, performance marketing channels that we have, building out our website. And on the retail side, [we’re] really trying to figure out how to build an omnichannel approach because our consumer is not really differentiating whether it's offline or online.

Abaza: Has there been anything surprising as you've been actually going through this testing?

Millan: Yeah. We've been so used to driving high ticket items. Understanding how to get the volume and the mass of people that we want to attract to our brand. So it's become more surgical in how we look at our channels and really understanding what the programs are that would work.

Abaza: What about Gymshark? What are the sort of offline or online channels that you guys have been playing around with?

Mack: You mentioned experimenting so I can give you a live example. And it's one that kind of surprises me a lot—TikTok. So the people always say to us, \"Oh, influencer marketing is so expensive these days, and everyone wishes they got in earlier on it like we did.\" Same thing with social media. Instagram. \"Ah, you can't get along on Instagram anymore. You've got to pay your way in now because of Facebook and yada yada yada, and the blimey algorithm.\" TikTok right now is Instagram back in the day.

TikTok right now is influencer marketing back in the day. So, I'm seeing huge brands now. Nike has 150,000 followers on TikTok, and Gymshark's got 1.2 million followers on there before most people have really started to take it seriously. So again, I think that's one of our strengths: We know where our consumers are hanging out online.

Abaza: So I'm curious. (To the crowd) Has anyone in the room experimented with TikTok?

Millan: It makes me feel really old sometimes when we’re just testing it out. Even for us, with our consumer base, I mean we try it and you just have to identify who your consumers are to who's going to resonate with that. And even internally within the marketing team, some of my marketing team members are like, \"We're not touching that.\" But in reality, you have to understand where your consumers are.

Mack: People see social media and 16x9 videos or your vertical videos as all the same thing. It's so not. Do you ever get those LinkedIn messages like, \"Hey, I'm from such-and-such-a video agency. Have you ever thought about video for your business?\" Yeah, obviously. The fact people just go out and shoot their campaign on a 16x9 camera, they may just chop it up for an Instagram story, for the feed, and then for TikTok. It is so badly the wrong way to do it. The Gymshark tone of voice on TikTok is way different to the tone of voice on an Instagram story or in the feed or to a paid post.

You have to drill down deeper and figure out what works on the platform. People move 50% faster through [Instagram] stories than they do through the feed. So when I see other brands posting stuff with a super long drawn out intro to build into the thing as though it’s a YouTube video, I’m like “What are you doing?” Because people are just gonna skip straight past it.

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I’m always asking our teams, “Is that thumb-stopping content?” “Would I stop on that and watch it?” That has to happen in the first two seconds.
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Abaza: I think \"thumb-stopping content\" is the quote of the day. How do both of you think about measuring success for your teams? Because with a lot of marketing initiatives, you’re trying to accomplish a lot. There’s the engagement piece, the brand piece, the purchase piece, and all of the KPIs associated. With that order value, conversion, etc. What are the key things that your teams look at in terms of measuring success?

Millan: For us, we are at a space or at a stage in our growth where we are just like this. We are at an extreme growth path and trajectory. And so for us, obviously it's acquiring customers. So revenue and sales are always going to be a key metric. But for us, it's also about awareness. So as I mentioned, we started out within the natural channel and we're making really good strides within that space. And going into mainstream, it's a different ball game. So you really have to understand how you can reach as many consumers as you want and make them aware of your brand and who you are and what you represent.

Abaza: Beyond the net promoter score (NPS), are there any other signals you look at that tell you this person loves your brand?

Millan: We love hearing from our consumers. So whether it's through reviews or through social and through just understanding sentiment analysis around our brand. And frankly, because we've also worked with some tier A celebrities or even personalities, just really seeing how much they actually are our own customers and subscribers. Just also it's kind of humbling to see that because then they just talk about you without necessarily having to pay them.

Abaza: Love that. What about Gymshark from a KPIs and measurement perspective? What are the things that your team is focused on in terms of measuring?

Mack: Ben, our founder, is the CMO. So he's more performance marketing. He's CPA. His guys are watching the auction, looking for efficiencies, figuring out where best to spend and all that kind of stuff. And I'm over on the side, the stuff that you want to have to justify with the board or whoever it is, when you say it's going to cost X, and they say, \"What am I going to get back from it?\" And you go, yeah. So I'm at the top of the funnel, Ben's firmly at the bottom.

Abaza: I mean Gymshark is sort of taking a bit of a similar approach. How are you looking at global expansion?

Mack: We have a lot of regional Shopify stores, so we challenged ourselves a little while back to say, are we moving into new geos because we think we can do a good job of it or are we doing it because it's an easy way to drive more revenue? To localize for those stores. So as of August 1, 2019, we rolled out this initiative with the rest of the company to say for the next two years we will only concentrate on the U.S., U.K., Canada, Australia, and Germany.

Abaza: I'm going to squeeze one last quick question in and that’s if your entire marketing spend was axed between September and January, what is the one project you would keep doing?

Millan: For me, it's really building on the fundamentals of our business. I really believe that. Because again, we're in such a high growth phase. So one project I would say is building retention programs.

Mack: I feel like I'd try and do something stupid that would go viral. I'd go out there to the world and say, Shopify has just axed my whole marketing budget between now and January. And so I'm going to use the last bit of whatever it was, the one project I have, to blow my entire marketing spend on a party or an event for our 1%, our most loyal customers, and look after them. And hopefully the story will go viral.

Abaza: As long as I'm invited to the party.

Brand Discoverability FAQ

What is discoverability of a brand?

Discoverability of a brand is the degree to which a brand is easily found or identified by potential customers. It is the ability of a company to reach its target audience through various channels, such as search engine optimization (SEO), social media, and advertising. A brand with higher discoverability is more likely to be seen by more potential customers, thus increasing the chances of acquiring new customers.

What does brand discovery mean?

Brand discovery is the process of researching and analyzing a company or organization's brand identity, values, and competitive landscape. It involves digging into a company's history, understanding its target audience, and determining how it can differentiate itself in the marketplace. Brand discovery also involves understanding how to communicate the brand's message to its target audience, as well as developing a strategy to build brand awareness.

What is likeability of a brand?

Likeability of a brand is a measure of how well the public perceives a brand and how likely they are to have a positive attitude towards it. It is an important factor in building a successful brand as it reflects the public’s opinion of the brand and its products or services. Likeability can be measured through surveys, focus groups, and other types of research.

How do people discover your brand?

People typically discover brands through word of mouth, social media, search engine results, and other digital content such as ads, emails, and blog posts. Brands may also create content and host events to spread awareness. Additionally, it’s common for brands to work with influencers to promote their products and services.

","Brand discoverability lessons from Gymshark and Flow: how each brand picked the right social channels, from TikTok to omnichannel retail, to reach new customers.","

Brand discoverability lessons from Gymshark and Flow: how each brand picked the right social channels, from TikTok to omnichannel retail, to reach new customers.

",{"_91":186,"_61":274,"_63":279},{"_91":183,"_104":184,"_106":185,"_108":37},[288,289],"https://cdn.shopify.com/b/shopify-brochure2-assets/fbc2080d868dc3cf01ac14469aea1ac0.jpg","Brand Discoverability","2020-10-05","2024-04-12T18:15:17Z",{"_91":161,"_162":295,"_164":182,"_166":-5,"_167":-5},{"_91":161,"_162":290,"_164":165,"_166":-5,"_167":291},[294],{"_91":169,"_170":292},[293],{"_91":173,"_174":175},{"_104":105,"_180":93},"2020-10-05T00:00:00.000-04:00","https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/AbQHn7HNErIiCGxQTa7qh_175ffa6a-e121-42f3-b1c3-877a728fa7fb.jpg?v=1712945718","gid://shopify/Article/558649016376","augmented-reality-in-commerce","Augmented Reality Ecommerce: How It Works","15 Jul 2020",{"_91":187,"_11":321,"_189":-5,"_190":191,"_192":193},[219],"

This talk was originally presented at Commerce+ in 2018 in New York City. In this series, we've pulled together relevant talks from our past events in Sydney, London and New York.

What is Commerce+

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During this talk, Daniel Beauchamp, Head of Augmented and Virtual Reality (AR/VR) at Shopify, and Ryan Walker, the co-founder of the modern furniture brand HORNE, discuss how AR is transforming the online retail space. For a seamless buying experience, consumers can visualize products from the comfort of their own homes.

This transcript has been edited for clarity.

Beauchamp: Today I’m joined by Ryan Walker from HORNE. Can you tell us a bit about HORNE?

Walker: HORNE is an online retailer of modern home décor. It's a curated selection of modern home décor that we source from all over the world and sell in North America.

Beauchamp: Awesome. Today we're going to be exploring how you and some of our other merchants have been using AR. Just to make sure we're all on the same page of what AR is, in a nutshell, it’s the ability to place virtual objects or things in your space to essentially augment your reality. Before proceeding, we’re going to show you a quick video of what I mean by this.

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Let's say I'm looking for a desk lamp and I find this one in the video above. I can just click on the photo and a 3D photorealistic model of the lamp will appear in front of me that’s exactly the same size and scale of the real object. I can move it around, I can get up close and inspect details, and when I’m confident I want to purchase it, I can just scroll down and use Apple Pay to check out. I never left the website and I didn't have to download any specific app. I was doing that whole purchase with the assistance of AR. So Ryan, what does AR mean for you in your business?

Walker: We view AR technology as this awesome tool that's going to allow our customers to engage with our products in a new and innovative way. And through that engagement, we fully anticipate that we're going to see both an increase in customer confidence, which is hopefully going to drive an increase in sales and ultimately a decrease in our returns.

Beauchamp: There are lamps on your store that are like $7,000. Beautiful lamps, but if I was purchasing a lamp and all I had to go off of is a photo, I'd say, \"Well, you know what? Maybe I would like to see it in person before buying a $7,000 lamp.\" But with AR, I could put it in front of me.

$\"Serge$

Walker: Right, and that $7,000 lamp you're referring to is a Serge Mouille light, a beautiful light with a long history. The scale of that lamp is very hard to understand for a lot of customers when they're looking at it online. Even though we show it in-situation shots, it doesn't really give the perspective of how big this lamp is. It is an enormous lamp and so being able to project it next to a chair for example and realize it's way too big to put by a chair, is going to help customers understand its scale to make that purchase.

Beauchamp: Augmented reality is hot new tech. How often are you thinking of these kinds of emerging technologies and how you can use it?

Walker: I would say daily. We think about how we can utilize technology to do a couple of things: to either make the online shopping experience as streamlined as possible or improve the back-end logistics. How can we make our supply chain logistics work a little bit better or our warehouse logistics work a little better?

Beauchamp: One of the things that we do at Shopify is try to democratize tech. We can go out and bring all these new emerging technologies to our merchants, so that they don't need to spend budget and time and everything trying to figure out how they can invest in AR, or even how to enable Apple Pay. You check a checkbox and it's just there. And so with AR, we wanted to make sure that the barrier to get started was as low as possible. Last month we released Shopify AR, which is a tool that allows merchants to get 3D models made of their products, upload them to Shopify, and then have those AR experiences work right on the website. And you were one of the merchants in the launch cohort. So can you talk about your experience exploring AR?

Walker: The process of starting to finish was so simple. I don't even think it could have been more simple. We basically provided the designers who made the 3D models a couple of images, dimensions of the products, and then we gave a few detail shots. They came back to us with the first draft within a couple of weeks. And then a few days later, we were able to fine tune it and get those 3D models to look realistic.

Beauchamp: Okay. So let’s play a quick game showing a few of the color variations of one of your lamps.

$\"Two$

So here's the game: Which one is virtual and which one is real? It’s a trick question—they're all fake. And that's what's awesome, when you can’t tell the difference between a 3D model and a picture of the actual product. You can use the 3D model to generate a product on white a backdrop. And then if you want to shoot a product on a different backdrop or a different angle, you don't have to call up your photographer again and ask, \"Oh can you get all those 48 variants again?\"

Walker: Traditionally to do a photoshoot, you have to scout the location, rent the location, get the photographer, bring the products in, and then you spend a couple of days shooting and you might end up with two, three, four, maybe five images from that whole endeavor. Costs adds up. Now we can actually have these designers, these 3D designers create a rendered world in which we can place objects and move them around and really choose exactly how we want everything to look.

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$\"\"$

Beauchamp: Okay. I’m going to play a quick video of some other Shopify merchants who have been using Shopify AR. So, here's a speaker for your electronics, you can see how it fits, but you can also spin it around and get up close to look at the details. The Instant Pot now previewed in your kitchen, and it's important that AR isn't just about seeing if something fits in your space. It's getting up close and seeing the details. But then for other products like this bike, for example, being able to place that bike in front of you, get up close and nerd out about the type of gear mechanism that it has and actually feel like the product is there in front of you.

And, this is one of my favorites: It's a miniature of the main character from Seinfeld, Jerry’s apartment. So of toys and collectibles, you can place that in front, explore Jerry's apartment, get a sense of how big this thing is. What I like about this example is I remember when they started selling on Shopify and all their product photos had a little coffee cup next to it or a pen or just some reference point for scale, because that must be a problem when all you see is just a picture of this miniature and you don't know if it's this big or you don't know if it's this big and AR can help there.

Walker: Maybe this is old school of me but I still like to try clothing on. But a lot of times before I'm making a purchase, I want to see the details. I want to see the detail of that fabric. I want to see the detail of the buttons or how the pockets fit or how they lay, and I think with augmented reality you could do that much more effectively with a pair of pants. You can zoom around and really get into the nuance, the stitching, the details. I think this side has a little red stitching. I really like that, so that's kind of important to me.

Beauchamp: There have been some awesome workarounds like Fashion Nova which released an AR app a few months ago where they let you do flatlays. A really popular Instagram fad of taking your outfit of the day, laying it in front of you like some sunglasses, a sweater, belt, shoes, or what have you, and it makes this really nice shareable post of what it is you're wearing.

They've created a virtual flatlay so you can browse through their app and say, \"Oh, I like that top. I like this.\" And, actually you could lay it down on your bed, you can lay it down on the floor and you could also even put out real items. So you could say, \"Okay, here's a virtual sweater, but it looks real and here's a virtual belt and here's a virtual handbag, but does this go with my shoes?\" You can actually just put your shoes there too, and then take a photo of it and no one would be the wiser that half of the things don't actually exist there in real life.

Walker: I think that's cool. I think being able to see how items interplay is really one of the things that we view as really powerful. Like how does that lamp look with that chair? How does the scale look? And, being able to do that with clothing, how does this shirt look with these pants? How does it look with my shoes and my belt? I think that's a really great technology even in its current iteration.

Beauchamp: Right. I'm just thinking of buying a tent and sometimes it's so hard to figure out how to do it. If I could just get it to animate in front of me.

Walker: I'm not sure I could still do it, but maybe.

Beauchamp: But, that'd be awesome, so that would be an example of AR happening after they purchase. An example I also really like is how can AR help before the product is even created. So earlier talks spoke about prototyping and that failing fast, trialing these prototypes and the process. You come up with sketches or whatnot, send it over to a manufacturer, they do something and send it back again. The feedback loop can be kind of slow and take a long time. With AR though, if you can get a 3D model of that concept, you could preview it as though it were there in front of you before you even sent it off anywhere to get it manufactured, prototypes or anything.

Walker: In my experience using it, as someone who uses it daily, I think what it could do is really help cut back some of those big problems that you're going to address right away, scale problems or finish problems or the joint doesn't look right there, that needs to be moved over here, and then just zip those files back and forth.

Beauchamp: Right. So you don't manufacture your own products, but I know we were talking about you wanting to get into that space and I think AR is this awesome way that you can start testing out concepts without even needing to worry about how you can get start getting these real prototypes made.

Walker: We have a great following of highly qualified interior designers and that's a big part of our business. So being able to send our interior designers an idea or a concept of a product and allowing them to see it in their space and provide feedback to us would be awesome and amazing.

Beauchamp: I like that you mentioned the marketing side too where just last week one of our merchants, they sell these really cool camera tripods, motorized camera tripods, and they were having this photo contest on Twitter and posted, \"Take this AR model of our product and put it in a cool place.” People were putting it in their microwave—not the actual product—but taking these cool shots of their microwave. They were taking these cool shots of it almost like Godzilla over New York City because you can scale it up and then they'd place it outside. So, just kind of fun ways to market your product before it's been purchased.

Walker: It is an exciting app to use. It's a fun thing to do. You put that lamp down and you can play with it, it's really kind of fun.

Beauchamp: That's awesome. So can you please share the positive impact to various metrics that you've experienced as a result of introducing AR to your site?

Walker: I wish I could, I would love to follow up with that later. As I mentioned, it's only been a month and a lot of our products take a lot longer than one month for people to buy.

\"I will say that the five products that we launched with are the top viewed products right now on the site and I think people are really enjoying engaging with those products. Once we can have a little bit more data to collect and analyze, I really intend to see that their numbers have gone up.\"

Beauchamp: That's really awesome. Well, Ryan, thanks so much for joining me today. I can't wait to see more of your products use AR and see the impact that it has on your business.

Walker: Cool, thank you. I appreciate it

","we sit down with Ryan Walker, the co-founder of the furniture brand HORNE, to discuss how AR bridges the gap between the online and offline buying experience. As retail stores continue to evolve, brands can use AR to create IRL-like experiences by letting customers to visualize virtual products in the real world.","we sit down with Ryan Walker, the co-founder of the furniture brand HORNE, to discuss how AR bridges the gap between the online and offline buying experience. As retail stores continue to evolve, brands can use AR to create IRL-like experiences by letting customers to visualize virtual products in the real world.",{"_91":186,"_61":299,"_63":320},{"_91":183,"_104":184,"_106":185,"_108":37},[312,313],"https://cdn.shopify.com/b/shopify-brochure2-assets/e9ce4cd649630ba7dfe03ee2c4889bbd.jpg","2020-07-15","2024-04-12T18:19:22Z",{"_91":161,"_162":319,"_164":182,"_166":-5,"_167":-5},{"_91":161,"_162":314,"_164":165,"_166":-5,"_167":315},[318],{"_91":169,"_170":316},[317],{"_91":173,"_174":175},{"_104":105,"_180":93},"2020-07-15T14:32:00.000Z","Augmented reality ecommerce lets shoppers visualize products at home before buying, building confidence, reducing returns, and cutting photography costs.","https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/swatch.jpg?v=1727359702","gid://shopify/Article/558651605048","creating-moments-of-delight-for-brand-loyalty","Creating Moments of Delight for Brand Loyalty","29 Jul 2020",[219],"

This talk was originally presented at Commerce+ in 2019 in London. In this series, we've pulled together relevant talks from our past events in Sydney, London, and New York.

What is Commerce+

\n\n

$\"\"$

During this talk, Matt Vaile, Brand Strategy for Shopify, chats with Ben Farren, CEO of SPOKE, and Joel Jeffery, CEO of Desmond & Dempsey about how their brands prioritize stellar customer service to maintain brand loyalty and appreciation.

This transcript has been edited for clarity.

Vaile: All right. So I mentioned both of your brands briefly in my presentation, but I'll let you both tell your origin story in your own words.

Farren: So my mom likes to tell people that I sell trousers on the internet, which is a devastatingly accurate description of what I do—but there's a little bit more to it than that. We're a direct-to-consumer ecommerce brand selling menswear with a big emphasis on fit. We think fit comes first—fit matters most. And yet, traditional retail does a horrible job of delivering on it. When you spread your stock thin across lots of stores and stockrooms, something's got to give, and the first thing that gives is sizing. So we're all hugely accustomed to falling between size gaps. With a digital storefront and 21st century supply chains, we can do better.

And that's what we do—we deliver 10 times the size range of your average brand. We started with trousers because we thought it was an underserved category, and because it is attended by some of the most acute fit emergencies. So we started there and we've remained pretty focused on trousers. We think as a direct-to-consumer brand: It's quite important to be famous for something, so we've tried not to dilute our focus too much on trousers. And just to give you a sense of the journey, we started five years ago, and we have sold about 300,000 pairs to about 100,000 customers. So a good start, lots of traction. Hopefully, a long way to go.

Jeffery: My wife Molly and I started Desmond and Dempsey about five years ago. We make the best cotton pajamas and it all came from basically Molly stealing my shirts and wearing them to bed. We looked at the category and there was really expensive silk—they were beautiful, and the prints were amazing. And then there was kind of the daggy borrowed T-shirt, or in my case, missing shirts. We thought we could do better. We could go in and we can be aspirational and we can really focus on beautiful prints, but make something from cotton, which is absolutely better to sleep in, and way more practical and no expensive dry cleaning bills.

Vaile: I spoke earlier about how to create human experiences for your customers. So how do you figure out the humans that are purchasing from your brand?

Jeffery: That's the beauty of being mostly online first: You get an amazing amount of information about who your customer is. In the early days especially, it was also just from being on the phone and picking up the phone and speaking to people. So our customers are predominantly women and 25–35 years old. We have this interesting difference between who's a customer and who's actually wearing our pajamas, so we have massive gifting products. Lots of people who are our customers aren't necessarily the person wearing them. Particularly at Christmas, our audience goes from a majority female to mostly men last-minute rushing to get Christmas presents under the tree.

Vaile: Yeah. That sounds about right.

Jeffery: That dynamic is quite interesting to keep an eye on.

Vaile: Cool. Ben?

Farren: In terms of how we discover who our customer is, it's changed a lot. In the early days, you were answering the phone and now you're sitting next to the ones answering the phone. I miss some of that. I'm not actually in the same room anymore as the customer service team and I think that's a shame. Occasionally I'll rotate around and I'll take a hot desk in their room just for the purpose of being near the calls and hearing the kinds of conversations that are going on. But increasingly as you scale, you have to formalize it a bit.

We run usually between two to three consumer customer panels every month, just contacting 200 customers and asking them typically about a specific product that they've bought. That's become quite a formal process. We do a lot to manage the database and make sure we don't hit too many people too hard too many times. But that both qualitative and quantitative feedback is obviously hugely important to the business and a major sort of advantage for direct to consumer. That's the difference, right? That you are so close to them.

Vaile: So I know you're both passionate about delivering great customer experiences. How do you approach delivering those experiences across different channels?

Farren: Obviously the customer experience is a huge and incredibly eclectic bundle of stuff.

If there are themes, we try and make it as frictionless as it can possibly be. I think that's especially the opposite for our customers [on other sites] and it’s the kind of shopping experience that he wants. He doesn't want it any hassle. Getting you as close to an easy purchase as we possibly can is important, and then punctuating that with surprises or maybe more cheesy moments of delight throughout, is obviously a big deal.

Vaile: And how about yourself?

Jeffery: I would echo everything Ben said about customer service—that is absolutely key, obviously at the beginning, but it's really important that that is always a core part of the experience. We look at our products as a very intimate product. It's something that you wear around the house or you wear it to bed. It tends to be mostly just the people that you're very close with and love that see you in it. So we approach most of our customer experience with that in mind, and that plays out across all of our channels.

$\"desmond$

The approach to it is very intimate: so that's handwritten notes and getting a physical Sunday paper with your order so you can get the ink on your hands. It’s very tactile and really that is the key theme across all our customer experiences. Both on the website with the unboxing experience and any subsequent emails that you get from us and then in-store in the popups that we're doing as well.

Vaile: So there's a debate between whether it's better to deliver a consistent experience and be steadfast to that, or actually have these moments of surprise and delight and what's adding value. And you were mentioning that your customer service team actually really loved those surprise and delight moments.

Farren: Yeah, so I don't think there's a dichotomy there. I think it's and/or. You have to have a baseline level of service delivery and not miss that bar. And when you do, apologize a lot and compensate quickly. But I do think it's important to punctuate it with moments of real genuine delight. So I'll give an example that comes up a lot: We often have customers coming in buying five pairs for their groomsmen at a wedding. This is always a bad idea—they'll instruct the groomsmen to purchase the trousers for themselves. Recently, some guy had bought a Pacific pair where he was supposed to buy Riviera, a different shade of blue, and was risking the wrath of the bride in the process—he only discovered this the morning of. And we biked a pair out to him.

I think that people are so impressed by things like that, that you get a lot of reciprocal loyalty back. They'll probably pay for that bike over the lifetime of their relationship with you. So loyal do they feel to you for bailing them out if the trousers work in some basic sense.

So it pays for itself. And then after that, it's free marketing because they tell all their friends. These are real referral events.

Vaile: They become a brand storyteller for you.

Farren: It's not a huge needle mover, but it's good. Actually, funnily, the thing I value most about moments of delight is that I think it gratifies my customer service people. It is fun to shock people with great service and to have them telling you how wonderful this experience has been and how pleasantly surprised they are by it. That's it. That's an endorphin rush, right? And as I say, my customer service team is full of great people who are empathetic and feel those feelings, and also have to spend all day talking to people who start from a position of being unhappy about something.

Jeffery: Yeah, I definitely think that it is an enormous source of gratification for the team. And not just the customer service team, but the entire team to see. Yasmin, who leads the customer team at D&D, went through all the people who'd reviewed us and sent a whole bunch of flowers and handwritten customized notes to them—so it wasn't necessarily just the people who'd spent loads of money. It was people who genuinely loved the product or had an issue with the product that we were able to fix. We also did the same thing with sending gift cards to people and the response was phenomenal.

Vaile: Yeah totally. Switching into digital channels that enrich the customer experience, what tools are used there? I know we spoke a little bit about chatbots, Twitter and Instagram. What is your strategy around the digital space for customer experience?

Jeffery: Instagram for us is the biggest outside of obviously our website. We actually, we have a Twitter account, but I don't think we've ever really used it. But yeah, I think with that again, it's just so heavy on time. And the thing that's really difficult on Instagram is that, unlike the phone, it's 24/7. But we really focus on extending those digital experiences offline. So our Sunday paper is a good example of that. The easy thing to do for that would have been to create that as a monthly blog and have that only live on the website for the data and all that, which is obviously important.

Vaile: Yeah. The things you want as a brand.

Jeffery: Yeah, which would be really helpful. But we decided actually what we wanted to do is actually take it offline and we're asking people to relax in their pajamas and actually sit down and read, spend a good amount of time on a Sunday flipping through this amazing piece of content that we produced.

Vaile: Nice. And we were talking about chatbots earlier.

Farren: Only in the sense that because we're not very sophisticated about this. So certainly in terms of inbound customer inquiries through digital channels, it's pretty basic. They're all hooked up. They all come through Zendesk. They all create a new Zendesk ticket. We focus on clearing those tickets as fast as we can. We actually turned chat off because we felt like chat has just got to be a zero latency channel. If somebody starts chatting with you, you need to respond in 30 seconds. We were falling off that pace and I thought if we can't do it in 30 seconds, we shouldn't do it at all. So I don't rule that out, bringing chat back.

If we did, what would it be? Would it be, oh, like would it be WhatsApp? Would it be Facebook Messenger? Honestly we've parked those issues for now. I think when the customer service team gets a little bit bigger, maybe it does come back into the frame, but I do think it needs to meet that test. If you're promising to start a conversation with people, then you have to answer when they speak. And we can do that in five minutes via email, but we think that's too long for a chatbot.

Vaile: Nice. So Ben, you've taken a different approach to sizing at Spoke, creating a very inclusive customer experience. Can you share more about why that's important to your brand?

Farren: In a narrow sense, the brand is predicated on the idea that fit matters most if it comes first, that it's hard to do and most people aren't doing it. Where that led us to was obviously cutting our clothes in more sizes. Anybody who sells you the idea that it's possible to solve fit by creating a specially curved waistband, it's not something I'd buy. You can't patent a cloth patent. And so any such benefit would get competed away immediately. The only way to really deliver on fit is to increase the granularity or the resolution of your sizing rubric.

And so that's a slightly pretentious way of saying we offer 210 sizes of trousers. That creates a navigation problem for our customers: They need to be able to find the right size for them. The last thing in the world you want to do is ask a man to wield a tape measure because the idea that 10 men are going to come back with the same measurements for any particular part of their body is, well, let’s say it doesn't bear out in practice.

$\"spoke$

Farren: So instead, as you mentioned earlier, we ask them a series of questions they know the answer to: like their height, their weight, how tightly they do their strap, and so on. And it turns out that these things are quite predictive of what size they'll be. We started using a machine learning algorithm now that we have lots of data to make those predictions. I would say that the navigation of helping guys find which one of the 200 sizes is about 20% of it, and the rest of it is some combination of lead generation because drawing people in with that questionnaire and convincing them to make a small investment in this website is actually a great way of warming them up. And it's also branding, right? It's making this really clear point right from the outset that these guys care about fit and are doing it differently.

So yeah, the lead generation was what's really important. We're all sick of those 10% off your email address pop-up modals—that we do too, by the way. But everyone screens them out now. And having a better reason to ask somebody for their email address, like sending them the results to that fit survey, is a great thing in terms of getting GDPR-compliant email addresses.

Vaile: Yeah. I know we have two minutes left, so I'm going to switch into some audience questions. And then just rapid fire answers for these. So what app do you use for customer service inquiries on your platform?

Farren: Zendesk.

Jeffery: Zendesk as well.

Vaile: How do you train your staff to deliver the same brand values and tone across the various channels of customer service? That's a big one.

Jeffery: The quickest way to answer that, get them to truly understand the product.

Farren: Our customer service agents grade each other's tickets every month. And they had these round tables every month where they pick 10 of their colleagues' tickets around them and talk about what was great about them.

Vaile: Yeah, like group learning.

Farren: Yeah, absolutely. Just lots of transparent and open discussion.

Vaile: Which also empowers them to make the correct decisions.

Farren: Yeah.

Vaile: Nice. So how do you balance the investment in your brand with other activities that are more directly ROI-measurable?

Jeffery: I think it all starts with brand, so it's very difficult to measure the ROI. But it's also very hard to have a great performance marketing campaign if you have no brand equity.

Farren: Yeah, if you have no brand equity and you're a crap creative, you're not going to get good CPA's (cost per action). So the two are joined at the hip.

Vaile: What metrics do you use to measure the health of your customer relationships?

Farren: NPS. 10 days after purchase.

Vaile: Roughly what percentage of cost do you allocate to digital marketing?

Farren: It varies a lot month by month. Let's call it 20 to 30%.

Vaile: Cool.

Jeffery: Yeah, I was yeah, bout 30%.

Vaile: Thank you both for joining me on stage.

",{"_91":186,"_61":-5,"_63":-5},{"_91":183,"_104":184,"_106":185,"_108":37},[333,334],"https://fast.wistia.com/embed/medias/33xp2fuimu/swatch","2020-07-29",{"_91":161,"_162":340,"_164":182,"_166":-5,"_167":-5},{"_91":161,"_162":335,"_164":165,"_166":-5,"_167":336},[339],{"_91":169,"_170":337},[338],{"_91":173,"_174":175},{"_104":105,"_180":93},"2020-07-29T14:26:00.000Z","gid://shopify/Article/568965333048","hyper-personalization-4-retail-examples","What is Hyper-Personalization? Strategies & Examples (2025)","18 Jun 2025",[364],"

Hyper-personalization is the standard in today’s environment. Shoppers expect every scroll, swipe, and store visit to feel like it was made just for them.

McKinsey’s latest data shows 71% of consumers demand personalized interactions and 76% get frustrated when they don’t get them. And when a brand nails it, top performers reap 40% more revenue from personalization than their peers.

Yet many retailers still juggle bolt-on tools that trap data in silos and inflate operating costs. In fact, companies with mature unified-commerce strategies report 23% higher inventory turnover and 1.5x higher lifetime value than those piecing systems together.

Shopify closes that gap without the technical drag and complex infrastructure patched together with middleware. A single real-time customer profile powers advanced segmentation, trigger-based journeys in Flow, and high-intent audiences for paid media.

This guide shares how it works, with use cases and real-world examples of hyper-personalization in retail.

Table of contents

What is hyper-personalization?

Hyper‑personalization involves tailoring every touchpoint of a shopper’s journey in real time. It combines first-party data, such as browsing history and loyalty status, with AI/ML models that predict intent and dynamically adjust content, pricing, and messaging.

More than a way to compete, shoppers now expect this type of retail personalization from the brands they shop with.  Salesforce’s State of the AI Connected Customer survey found that 73% feel brands already treat them as unique individuals, up from just 39% in  2023. But only 49% believe brands use their data in a way that benefits them, highlighting a growing expectations gap.

How does hyper-personalization work?

Hyper-personalization is considered a step above traditional personalization, which typically requires broad data such as demographics and user behavior signals. For example:

\nStandard personalization could use a customer’s purchase history to recommend another product from the same category.
\nHyper-personalization could use real-time data and artificial intelligence (AI) to predict the customer would be open to a subscription, so you can deploy personalized campaigns that show the subscription price after the customer’s loyalty points have been redeemed.

The importance of hyper-personalization

Increase customer engagement

The entire retail industry is flooded with brands who offer similar products at comparable prices. Hyper-personalization makes the shopping experience feel more unique, improving customer satisfaction by catering to the purchase motivations of each individual shopper.

It’s no surprise that 61% of senior executives say “boosting customer engagement with more personalized experiences” will be critical to growth this year.

Improve conversion rates and sales

Highly personalized interactions outperform non‑personalized ones by 30% in conversion and revenue impact. Plus, retailers that redirect budget from blanket discounts to personalized promotions earn returns up to three times higher than mass promotions.

Greater customer loyalty

Hyper-personalization doesn’t just help you acquire new customers at a lower cost; it helps retain those you’ve already got. Almost half of consumers think personalization directly drives repeat purchases.

Shopify’s unified customer profiles—and loyalty apps, which are powered by that contextual data—give you a sustainable way to build customer loyalty, resulting in longer-term retention and higher lifetime value.

Examples of hyper-personalization

Targeted social media content

Social media is a great channel to reach your target audience and build a community around your business, but it’s fiercely competitive. Even when you turn to ads to increase your reach, rising costs mean most retailers are seeing diminishing returns from their investment.

Hyper-personalization alleviates this issue by serving ads to finely tuned custom or lookalike audiences on platforms like Instagram and TikTok. It ensures your budget only reaches shoppers ready to buy, with hyper-personalized communication that reflects previous interactions they’ve had with your brand.

💡Tip: Use Shopify Audiences to export “Retargeting Boost” lists to ad platforms like Meta, Google, TikTok, and Pinterest. It can double retargeting-driven orders and cut customer acquisition costs by up to 50%. Formalwear label Mac Duggal, for example, grew its retargeting pool 2.3x and lowered cost-per-purchase 3.6x after adopting Shopify Audiences.

\"Chart — Boost retargeting lists with Shopify Audiences.

Personalized product recommendations

AI-powered recommendation engines analyze each visitor’s real-time browsing and past purchases to showcase products while they shop. Their effectiveness is proven: during the last holiday season, $229 billion in global online sales (19% of all orders) were influenced by AI-driven recommendations and offers.

For example, store associates might add a note to a customer’s unified profile to say they were interested in a particular pair of hiking boots for their upcoming trip to Colorado. When they leave the shop without buying, the retailer could send an automated email to promote those same hiking boots with a complementary gift card to redeem in your Denver store.

There are two ways to offer this type of hyper-personalized recommendation:

\nNative Shopify tools. The Product Recommendations API embeds predictive logic on product pages, in-cart, and inside post-purchase emails.
\nNosto. This Shopify app layers AI search, dynamic product recommendations, and personalized content blocks for hyper-personalization at every touchpoint. And because Nosto integrates with Shopify Flow, Klaviyo, and other marketing apps, you can trigger real-time upsell or cross-sell sequences that mirror shoppers’ on-site behavior.

Custom loyalty rewards

Hyper-personalizing loyalty perks—be that birthday gifts, tiered points, or VIP experiences—can turn casual buyers into repeat customers. Studies show that members who redeemed personalized rewards spent 4.3x more per year than those who claimed generic rewards.

💡Tip: Apps like LoyaltyLion or Smile.io, built on Shopify’s unified customer data, automate rewards tailored to each shopper’s history. This lets you operate an omnichannel loyalty program that rewards shoppers wherever they shop, with POS functionality that doesn’t slow down checkout.

Location-based discounts

Geofencing delivers real-time offers to shoppers when their phone enters a defined radius. It’s helpful for driving foot traffic and impulse buys.

Shopify’s customer segmentation tools can create targeted lists based on geography. Two filters help you geotarget precisely:

\ncustomer_within_distance: target customers located near a retail store or pop-up
\norders_placed: identify customers who’ve shopped at specific retail locations

Combine these filters with traits like abandoned cart behavior or loyalty status to build custom audiences and deliver hyper-personalized marketing campaigns. For example, you might send an in-app notification when someone is within 5 miles of your store, or invite shoppers with a nearby delivery address to attend the grand opening of your second location.

Personalized customer service in-store

Retail clienteling is a strategy that tailors the customer experience when a customer shops in-store. But it only works if staff have the facts in hand.

Bootmaker Tecovas puts this customer data to work. A custom tile in Shopify POS displays each shopper’s purchase history and loyalty balance as soon as they reach the counter. Store associates can suggest a fresh pair of socks, offer a free boot shine, or ring up the next-best style to hyper-personalize the retail experience.

“I very much want to make sure my team's focused on one, solving problems that either elevate our customer experience and continue to allow us to differentiate ourselves there,” says Tecovas’ CTO Kevin Harwood. “Or two, allow us to streamline internal business operations and efficiencies.

Dynamic pricing

Not all customers are prepared to pay the same price for a particular product. Dynamic pricing removes the one-size-fits-all retail prices. It uses machine learning to estimate the maximum price each customer will pay for each product, depending on factors such as:

Demand
Local events
Weather
Competitor pricing
Purchase history
Brand affinity

Tourists in New York might be willing to pay more for a hot dog than those in rural Connecticut, for example. People might also be willing to pay more for specific products—think umbrellas, rain coats, and wellington boots—on rainy days. Dynamic pricing tools can suggest these prices in real-time to maximize revenue.

Hyper-personalization strategy for retailers

Unify your customer data

Third-party cookies are on life support, and privacy rules are multiplying. 20 US states now have their own comprehensive data-privacy laws that change how, when, and why you can track shoppers.

To keep personalization alive, retailers are betting on first-party data and a single source of truth. It’s why 88% of retail leaders say unified commerce will be critical to hitting their 2025 goals. Those who get it right see the money—an independent study of Shopify POS found up to an 8.9% lift in GMV after consolidating store and online data in a single operating system.

Here’s how it works with Shopify:

\nSingle customer profile. Shopify’s platform (POS + ecommerce + CDP) merges every transaction, return, and social interaction into one record, which is immediately available to staff online or in-store.
\nReal-time sync. Inventory, loyalty status, and order history update instantly, so campaigns and checkout experiences never rely on stale data.
\nReady-made activations. Tools like Shopify Audiences and Flow let you push those unified profiles into paid media or trigger personalized emails without middleware.

Assemble the right infrastructure

Legacy bolt-on stacks slow you down with data silos, brittle integrations, and runaway total cost of ownership. The retailers outpacing the field are standardizing on a central commerce operating system.

Shopify’s unified data model helps create a cohesive shopping experience across platforms. Customer profiles simplify data collection to store information like:

Their physical location
Links they’ve clicked in an email campaign
In-store sales recorded on your POS system
Responses they’ve submitted to a post-purchase feedback survey
Their preferred shipping and payment method

Then, you can craft targeted marketing strategies that effectively convert online engagements into offline commerce.

Tip: With Commerce Components by Shopify, retailers swap or extend any layer (checkout, cart, search) via GraphQL and REST APIs, Functions, and vetted apps. HVAC giant Carrier cut launch cycles from 9–12 months to 30 days and slashed site build costs by ~90% after moving to this model.

Segment your audience

Email and ad performance skyrocket when messages feel tailored. In Litmus’s 2024 State of Email Trends survey, 90% of marketers said segmentation measurably boosts performance—a near-unanimous vote for slicing lists by behavior, value, or lifecycle stage.

Shopify’s segmentation tools make this step effortless. You can build customer groups in two clicks with filters for spend tier, geography, product history, or custom metafields.

With segmented customer groups, you can:

Push any segment into paid media or lookalike lists to acquire similar buyers.
Send birthday discounts, replenishment reminders, or VIP perks when certain criteria is met.
Keep segments current by engaging with shoppers on different channels and capturing valuable data points.

💡Case study: Home-appliance brand Airsign built a segment of early vacuum buyers who hadn’t yet joined its filter-subscription program, emailed a targeted offer, and converted about 30% of that cohort.

\"Example — Create segments from unified customer data inside Shopify.

Use predictive analytics

Predictive analytics uses your data and machine learning algorithms to foretell future outcomes. It examines every trackable event—clicks, purchases, support tickets, and the like—to help retailers find their best customers and understand what triggers a purchase.

With Shopify’s customer profiles, you can build a 360-degree view of each shopper and anticipate their needs better.

Take Texas-based pet supply retailer, Tomlinson’s, who wanted to reward loyal Pet Club members with a discount. Using Shopify POS and Shopify Functions, it built a custom app that automatically applied these discounts, reducing in-store checkout times by 56%.

“It used to require multiple steps to apply a percentage off products that were part of a promotion,” says owner and operator Kate Knecht. “But with Shopify, the right discounts populate automatically when you add items to the cart. It’s a thing of beauty.”

Configure trigger-based automations

The best hyper-personalization campaigns happen in real-time. Customers don’t want an invitation to your loyalty program after they’re 100 points past the threshold, for example—they want to know as soon as it happens.

Shopify Flow makes it easy to build custom workflows that automate your entire personalization strategy. It operates on simple trigger, condition, and action blocks that anyone can use in a visual editor. Plus, it includes hundreds of plug-and-go workflow templates designed for hyper-personalization, from customer tagging to email notifications based on purchase behavior.

Flow processed 562 million workflows during Black Friday Cyber Monday and automates over 1 billion decisions every month, handling the strains and pressures of huge sales events while taking care of easily forgotten manual tasks.

As Jacob Lambert from Landyachtz Skateboards notes, “The biggest limitation of Flow is your imagination, and the things I've been able to automate have been game-changers for our operations.”

\n\n

Incorporate customer feedback

Turn every review, survey response, and social mention into data for hyper-personalization.

Qualtrics reports that indirect feedback (social posts, call transcripts, online reviews) rose more than 60% between 2023 and 2024, giving retailers a larger real-time signal set to work with. Closing the loop improves retention, too: Salesforce’s latest report shows 88% of shoppers are more likely to repurchase when brands meet the expectations they’ve voiced.

Shopify merchants can pipe those signals straight into a unified customer profile. Post-purchase surveys in Shopify Inbox, star ratings via third-party review apps, and custom tags in Shopify Flow all sync to the same customer record.

From there, Shopify Search & Discovery or AI-powered blocks in Shopify Email automatically display items and offers that echo what shoppers praise.

Hyper-personalization examples in retail

Parachute

Parachute started as a bedding company in 2014 but got bogged down by its custom tech platform, which was expensive to maintain and prevented it from focusing on what it did best: creating great products and connecting with customers.

The brand switched to Shopify to unify online and in-store experiences, integrating with HubSpot so that their retail staff could build genuine relationships with customers by recalling past conversations and following up personally after purchases.

This personalized approach, combined with smart inventory management across their 17 stores, helped Parachute:

Increase AOV by 12%.
Save over $1 million in operational expenses.
Grow BOPIS sales by 5x in four years.

👉 Read Parachute’s story.

Diane von Furstenburg

After moving its ecommerce site and in-store systems from Salesforce to Shopify, Diane von Furstenburg put every shopper’s history—online orders, in-store purchases, sizing, color notes, and staff comments—into a single mobile profile that stylists can open anywhere on the sales floor.

DVF extends that data with the Endear clienteling app to segment customers by behavior and trigger one-to-one texts or emails (e.g., back-in-stock alerts or VIP pre-launch invites). Together, DVF creates a seamless “personal stylist” experience for each visitor and real-time insights that guide merchandising and outreach decisions.

👉 Read Diane von Furstenburg’s story.

Sculpted by Aimee

Irish cosmetics brand Sculpted by Aimee turned checkout into a personalization engine with Shopify POS. Instead of using clunky, manual sign-up sheets, staff simply ask at checkout if the shopper wants a digital receipt. One tap pulls the email straight into the customer profile.

The impact was immediate: Email capture rose 275% across all stores, and omnichannel shoppers now spend 3-4x more over their lifetime.

Those emails flow into Klaviyo for segmented post-purchase flows and into Loyalty Lion so points accrue whether customers buy online or in-store. With unified data in Shopify, Sculpted by Aimee can target campaigns by shade, purchase history, or store location, making every follow-up feel tailor-made and hyper-personalized.

Meet the point of sale for every sale

Only Shopify unifies your sales channels and gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place — in store and online.

\nDiscover Shopify POS\n

Hyper-personalization FAQ

\n\n

What are the 4 D's of personalization?

The four Ds of personalization are:
\nData: Collect first-party signals
\nDecisioning: Use AI/ML to interpret intent
\nDesign: Shape the content or offer
\nDelivery: Push it to the right channel in real time\n

\n\n

What is personalization vs hyper-personalization?

Personalization tailors experiences to broad segments like “new customers” or “VIPs.” Hyper-personalization takes it a step further by combining individual-level data with predictive analytics, adjusting content, pricing, and timing for each shopper in real time.

\n\n

What is the future of hyper-personalization?

The future of hyper-personalization is AI models that will run natively in every channel, delivering instant recommendations while privacy rules demand stricter consent management. Unified commerce solutions, such as Shopify, will continue to merge store, online, and third-party data, so every interaction feels seamless and context-aware.

\n\n

What is an example of hyper-personalization?

At Tecovas stores, Shopify POS displays each shopper’s boot size, purchase history, and loyalty balance the moment they reach the counter, allowing associates to suggest the styles and add a complimentary boot-shine reward tailored to that customer.

\n\n

\n","Hyper-personalization uses customer data to predict intent and dynamically adjust content, pricing, and messaging. Here’s how to use it in retail.","

$\"Hyper-personalization$

Hyper-personalization uses customer data to predict intent and dynamically adjust content, pricing, and messaging. Here’s how to use it in retail.

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prospect’s information","forms.referral.contactHeading","Your contact information","forms.referral.disclaimer","For more information on how we collect and use personal information, see our Privacy Policy.","forms.referral.fullName.label","Prospect’s name","forms.referral.fullName.error","Please enter the prospect’s name","forms.referral.email.label","Prospect’s email address","forms.referral.email.error","Please enter the prospect’s email address","forms.referral.phone.label","Prospect’s phone number","forms.referral.phone.error","Please enter the prospect’s phone number","forms.referral.company.label","Prospect’s business name","forms.referral.company.error","Please enter the prospect’s business name","forms.referral.website.label","Prospect’s business website","forms.referral.website.error","Please enter the prospect’s business website","forms.referral.country.label","Prospect’s country","forms.referral.country.error","Please select the prospect’s country","forms.referral.country.defaultValue","United States","forms.referral.state.label","Prospect’s region","forms.referral.state.error","Please select the prospect’s region","forms.referral.currentEcommercePlatform.label","Prospect’s current platform","forms.referral.currentEcommercePlatform.error","Please select the prospect’s current ecommerce platform","forms.referral.annualRevenue.label","Prospect’s total annual revenue","forms.referral.annualRevenue.error","Please select the prospect’s annual revenue volume","forms.referral.partnerInvolvement.heading","Would you like to work with the Shopify Plus sales team to close this deal?","forms.referral.partnerInvolvement.optionYes.label","Yes","forms.referral.partnerInvolvement.optionYes.value","Partner will tag-team with the Plus Sales Team.","forms.referral.partnerInvolvement.optionNo.label","No","forms.referral.partnerInvolvement.optionNo.value","Partner will close the deal on their own - no Plus Sales Team involvement.","forms.referral.sellingRegulatedIndustries.heading","Does your prospect sell in a regulated industry (cannabis, alcohol, medical devices, natural health products, pharmaceuticals)?","forms.referral.sellingRegulatedIndustries.optionYes.label","forms.referral.sellingRegulatedIndustries.optionYes.value","forms.referral.sellingRegulatedIndustries.optionNo.label","forms.referral.sellingRegulatedIndustries.optionNo.value","false","forms.referral.referringPartnerNotes.label","Anything else to add?","forms.referral.referringPartnerNotes.placeholder","Annual online vs. offline revenue, expected project kickoff, relationship with merchant","forms.referral.referrerName.label","Your full name","forms.referral.referrerName.error","Please enter your full name","forms.referral.referrerEmail.label","Your email address","forms.referral.referrerEmail.error","Please enter a valid email address","forms.referral.referrerLocation.label","Your region","forms.referral.referrerLocation.error","Please enter your region or country","forms.referral.partnerName.label","Your business name","forms.referral.partnerName.error","Please enter your agency’s name","forms.referral.partnerRefCode.label","Your partner referral code","forms.referral.partnerRefCode.error","Please enter your partner referral code","forms.referral.submit.label","Submit","forms.referral.submit.label_submitting","Submitting...","forms.contact.error_heading","Sorry but we’re having some problems sending your details.","forms.contact.error_message_html","Please send us an email at plus@shopify.com or try again later.","forms.contact.fullName.label","Full name","forms.contact.fullName.error","forms.contact.email.label","Business email","forms.contact.email.error","forms.contact.phone.label","Business phone","forms.contact.phone.error","Please enter your business phone number","forms.contact.company.label","forms.contact.company.error","Please enter your company name","forms.contact.website.label","Website URL","forms.contact.website.error","Please enter your website URL","forms.contact.country.label","Country","forms.contact.country.error","Please select your country","forms.contact.new.fields.country.default","Select one","forms.contact.annualRevenue.label","Annual revenue volume","forms.contact.annualRevenue.error","Please select your annual revenue volume","forms.contact.isAgency.heading","Are you an agency contacting us on behalf of a brand?","forms.contact.isAgency.optionYes.label","forms.contact.isAgency.optionNo.label","forms.defaultValues.country","forms.disclaimer","By submitting this form, you agree to receive promotional messages from Shopify about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.","forms.partnersDisclaimer","By submitting this form, you agree to Shopify and its partners using your data for the purposes of marketing Shopify's services to you, in accordance with Shopify's Privacy Policy. You may opt out from emails by clicking unsubscribe and from all other marketing as detailed in our Privacy Policy.","contactCustomizations.heading","Get in touch with an expert.","contactCustomizations.message","contactCustomizations.freeTrialCard.headingHtml","Get started faster","contactCustomizations.freeTrialCard.subheadHtml","Skip the form and start exploring Shopify Plus now.","contactCustomizations.freeTrialCard.gmvHeadingHtml","Skip the form, earn more","contactCustomizations.freeTrialCard.gmvSubheadHtml","When you sign up now, you'll get up to {{gmvCredits}} in credits with {{gmvRate}} back on all sales.*","contactCustomizations.gmvTermsApplyHtml"," *Terms apply","contactCustomizations.preformMessageHtml","Already using Shopify?
Learn how to upgrade to Shopify Plus","contactCustomizations.infoList.0","Get detailed pricing","contactCustomizations.infoList.1","See how much you could save with Shopify","contactCustomizations.infoList.2","Learn how Shopify adapts to your systems","contactCustomizations.infoList.3","Get help migrating","contactCustomizations.callUs.heading","Want to chat sooner? Give us a call.","contactCustomizations.callUs.message","Monday to Friday 9am-6pm ET","contactCustomizations.callUs.button","1-844-686-1946","contactCustomizations.form.button","Submit form","contactCustomizations.form.button_submitting","contactCustomizations.chat.heading","Questions? Chat with sales.","contactCustomizations.chat.button","Start live chat","contactCustomizations.quote.text","Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.","contactCustomizations.quote.source","Michael Rosania","contactCustomizations.quote.title","Head of D2C Ecommerce, Reckitt-Benckiser","contactCustomizations.thanks.heading","Thank you","contactCustomizations.thanks.message","A Shopify Plus sales expert will contact you soon.","contactCustomizations.freeTrial.heading","Thank you!","contactCustomizations.freeTrial.kicker_one","Once your free trial expires, enjoy your first month for {{paidTrialAmount}}.","contactCustomizations.freeTrial.kicker_other","Once your free trial expires, enjoy your first {{count}} months for {{paidTrialAmount}}/month.","contactCustomizations.freeTrial.subheadHtml","The best way to get started is with a free trial.","contactCustomizations.freeTrial.subheadHtml_other","A representative will be in touch soon. In the meantime, we recommend getting started with a free Shopify trial.","contactCustomizations.freeTrial.support.heading","Need help getting started?","contactCustomizations.freeTrial.support.subheadHtml","Get more assistance with product articles and videos from our support team.","contactCustomizations.freeTrial.support.link","Browse help center","contactCustomizations.leadsToPartnersExp.headingGroup.heading","Thank you!
We'll be in touch soon.","contactCustomizations.leadsToPartnersExp.headingGroup.headingLowGMV","contactCustomizations.leadsToPartnersExp.headingGroup.subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","contactCustomizations.leadsToPartnersExp.headingGroup.subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.heading","Explore Shopify while you wait","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingMidGMV","Explore Shopify","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingLowGMV","Try Shopify for free","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subhead","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadMidGMV","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}.
You can also try 1 month of Plus for {{plusTrialAmount}}.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadLowGMV","Explore a free 3-day trial, then enjoy your first month on a Basic, Shopify, or Advanced plan for just {{paidTrialAmount}}.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.headingHtml","Get started with Plus","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml","Ready to go? Subscribe to Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml_lowGMV","Ready to go? You can also try 1 month of Plus for {{plusTrialAmount}}. Subscribe to Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml_highGMV","Try Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.link.href","{{deeplinkFreeTrial}}","contactCustomizations.leadsToPartnersExp.cards.0.link.text","Subscribe to Plus","contactCustomizations.leadsToPartnersExp.cards.0.link.text_plusTrialFlagEnabled","Try 1 month of Plus for {{plusTrialAmount}}","contactCustomizations.leadsToPartnersExp.cards.1.headingGroup.headingHtml","Calculate ownership costs","contactCustomizations.leadsToPartnersExp.cards.1.headingGroup.subheadHtml","Enter your business details and compare Shopify to your current ownership costs.","contactCustomizations.leadsToPartnersExp.cards.1.link.href","{{site, url(path: '/compare/tco')}}","contactCustomizations.leadsToPartnersExp.cards.1.link.text","Calculate costs","contactCustomizations.leadsToPartnersExp.cards.2.headingGroup.headingHtml","Read case studies","contactCustomizations.leadsToPartnersExp.cards.2.headingGroup.subheadHtml","Find out why the world's best brands choose Shopify. ","contactCustomizations.leadsToPartnersExp.cards.2.link.href","{{site, url(path: '/case-studies')}}","contactCustomizations.leadsToPartnersExp.cards.2.link.text","Learn more","contactCustomizations.leadsToPartnersExp.cards.3.headingGroup.headingHtml","Explore Help Center","contactCustomizations.leadsToPartnersExp.cards.3.headingGroup.subheadHtml","Browse through product articles and videos from our support team.","contactCustomizations.leadsToPartnersExp.cards.3.link.href","{{help, url(path: '/')}}","contactCustomizations.leadsToPartnersExp.cards.3.link.text","Browse Help Center","contactCustomizations.emailVerification.heading","You're almost done","contactCustomizations.emailVerification.subheadHtml","We've sent a quick verification check to {{email}}. Click the link in the email to complete your request.","contactCustomizations.emailVerification.noEmail","Don't see the email?","contactCustomizations.emailVerification.checkSpam","Check your spam folder or ","contactCustomizations.emailVerification.resubmitLink","resubmit","contactCustomizations.emailVerification.updateEmail"," the form to update your email address.","gmvConversion.headingHtml","Scale up. Earn back.","gmvConversion.subheadHtml","Sign up online and get {{gmvRate}} back on sales.
That's up to {{gmvCredits}} in credits.","gmvHero.subheadHtml","Sign up online and earn up to {{gmvCredits}} in credits.","webinar.error_heading","Sorry but we’re having some problems completing your registration.","webinar.error_message_html","webinar.name.label","webinar.name.error","webinar.email.label","webinar.email.error","webinar.phone.label","webinar.phone.error","webinar.title.label","Job title","webinar.title.error","Please enter your job title","webinar.company.label","webinar.company.error","webinar.website.label","webinar.website.error","webinar.accessCode.label","Access code","webinar.accessCode.error","Please enter the access code to continue","webinar.accessCode.authError","Incorrect access code. Please try again","webinar.annualRevenue.label","Annual revenue","webinar.annualRevenue.error","Please enter your annual revenue","webinar.annualRevenue.options.DEFAULT","webinar.annualRevenue.options.UNKNOWN","Unknown","webinar.annualRevenue.options.UNDER_1M","Up to 1 million dollars","webinar.annualRevenue.options.BETWEEN_1M_30M","1 to 30 million dollars","webinar.annualRevenue.options.BETWEEN_30M_100M","30 to 100 million dollars","webinar.annualRevenue.options.OVER_100M","Over 100 million dollars","webinar.annualOfflineRevenue.label","Annual offline revenue","webinar.annualOfflineRevenue.error","Please enter your annual offline revenue","webinar.annualOfflineRevenue.options.DEFAULT","webinar.annualOfflineRevenue.options.UNDER_250K","$0 to $250,000","webinar.annualOfflineRevenue.options.BETWEEN_250K_500K","$250,000 to $500,000","webinar.annualOfflineRevenue.options.BETWEEN_500K_1M","$500,000 to $1,000,000","webinar.annualOfflineRevenue.options.BETWEEN_1M_10M","$1,000,000 to $10,000,000","webinar.annualOfflineRevenue.options.OVER_10M","$10,000,000+","webinar.marketingCommunicationConsent.label","I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our Privacy Policy.","webinar.thanks.heading","Thank you for registering!","webinar.thanks.subheading","See you on {{date}}! We'll send you a unique link for the event before it begins.","webinar.thanks.subheading_onehourbefore","A link for you to watch the event will be emailed to you shortly.","webinar.thanks.subheading_after","Please check your email for a link to the recorded video.","webinar.thanks.message","Add to your calendar","webinar.homeLink.text","Go to Shopify.com","webinar.protected.subheading","This is a private event.","event.thanks.heading","event.thanks.heading_bookmeeting","Thank you for your request","event.thanks.heading_isFull","Thank you for joining the waitlist","event.thanks.subheading","We will see you soon.","event.thanks.subheading_bookmeeting","We will reach out shortly to confirm your meeting.","event.thanks.subheading_isFull","We will be in touch to confirm your registration status.","event.thanks.message","contact.thanks.heading","contact.thanks.message","contact.callUs.heading","contact.callUs.message","contact.callUs.button","resource.thanks.heading","Thank you for your interest in this resource","resource.thanks.download_button_label","Download now","submit.label","submit.label_submitting","lead.error_heading","lead.error_message_html","lead.name.label","lead.name.error","lead.email.label","lead.email.error","lead.phone.label","lead.phone.error","lead.title.label","lead.title.error","lead.company.label","lead.company.error","lead.partnerId.error","Partner ID is required","lead.website.label","lead.website.error","lead.industries.label","Industry","lead.industries.error","Please select your industry","lead.industries.options.DEFAULT","lead.industries.options.ADULT","Adult","lead.industries.options.ALCOHOL","Alcohol","lead.industries.options.ANIMALS_AND_PET_SUPPLIES","Animals & Pet Supplies","lead.industries.options.APPAREL_AND_ACCESSORIES","Apparel & Accessories","lead.industries.options.ART_AND_PHOTOGRAPHY","Art & Photography","lead.industries.options.AVIATION_AND_AEROSPACE","Aviation & Aerospace","lead.industries.options.BABY_AND_TODDLER","Baby & Toddler","lead.industries.options.BANKING_FINANCE_INSURANCE","Banking, Finance, Insurance","lead.industries.options.CHARITY_NONPROFIT_AND_ORGANIZATIONS","Charity, Non-Profit & Organizations","lead.industries.options.CONSTRUCTION_AND_INDUSTRIAL","Construction & Industrial","lead.industries.options.EDUCATION","Education","lead.industries.options.ELECTRONICS_AND_GADGETS","Electronics & Gadgets","lead.industries.options.ENTERTAINMENT","Entertainment","lead.industries.options.FOOD_AND_BEVERAGE","Food & Beverage (excl. Alcohol)","lead.industries.options.FURNITURE","Furniture","lead.industries.options.GIFTS_AND_COLLECTIBLES","Gifts & Collectibles","lead.industries.options.HEALTH_AND_BEAUTY","Health & Beauty (excl. Pharma)","lead.industries.options.HOME_DECOR","Home Decor","lead.industries.options.JEWELRY","Jewelry","lead.industries.options.MEDIA_AND_COMMUNICATION","Media & Communication","lead.industries.options.REGULATED_INDUSTRY_CANNABIS","Regulated Industry - Cannabis","lead.industries.options.REGULATED_INDUSTRY_FIREARMS","Regulated Industry - Firearms","lead.industries.options.REGULATED_INDUSTRY_PHARMA","Regulated Industry - Pharma","lead.industries.options.REGULATED_INDUSTRY_TOBACCO","Regulated Industry - Tobacco","lead.industries.options.SERVICES","Services","lead.industries.options.SPORTS_AMD_RECREATION","Sports & Recreation (excl. Firearms)","lead.industries.options.STATIONERY_AND_OFFICE_SUPPLIES","Stationery & Office Supplies","lead.industries.options.TOYS_AND_GAMES","Toys & Games","lead.industries.options.TRAVEL_AND_TOURISM","Travel & Tourism","lead.industries.options.VEHICLES_AND_PARTS","Vehicles & Parts","lead.industries.options.OTHER","Other","lead.posSystem.label","Current POS solution","lead.posSystem.error","Please select your current POS solution","lead.posSystem.options.DEFAULT","lead.posSystem.options.APTOS","Aptos","lead.posSystem.options.CEGID","Cegid","lead.posSystem.options.CELERANT","Celerant","lead.posSystem.options.CLOVER","Clover","lead.posSystem.options.HEARTLAND_RETAIL","Heartland Retail","lead.posSystem.options.KWI_CLOUD9","KWI Cloud9","lead.posSystem.options.LIGHTSPEED","Lightspeed","lead.posSystem.options.NEWSTORE","Newstore","lead.posSystem.options.OTHER","lead.posSystem.options.PREDICTSPRING","Predictspring","lead.posSystem.options.RETAIL_PRO","Retail Pro","lead.posSystem.options.SQUARE","Square","lead.posSystem.options.STRIPE","Stripe","lead.posSystem.options.SUMUP","SumUp","lead.posSystem.options.TEAMWORK_COMMERCE","Teamwork Commerce","lead.marketingCommunicationConsent.label","lead.marketingCommunicationConsent.disclaimer","By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.","lead.revenueRanges.options.DEFAULT","lead.revenueRanges.options.LESS_THAN_250K","Less than {{currency}}","lead.annualOnlineRevenueRange.label","Annual online revenue","lead.annualOnlineRevenueRange.error","Please enter your annual online revenue","lead.annualOfflineRevenueRange.label","Annual in-store revenue","lead.annualOfflineRevenueRange.error","Please enter your annual in-store revenue","lead.annualB2bRevenueRange.label","Annual online B2B revenue","lead.annualB2bRevenueRange.error","Please enter your annual online B2B revenue","lead.locations.label","Current retail locations","lead.locations.error","Please select your current number of retail locations ","lead.locations.options.DEFAULT","lead.locations.options.ONE","1","lead.locations.options.TWO_TO_THREE","2 to 3","lead.locations.options.FOUR_TO_TEN","4 to 10","lead.locations.options.ELEVEN_TO_TWENTY","11 to 20","lead.locations.options.TWENTY_ONE_TO_TWO_HUNDRED","21 to 200","lead.locations.options.TWO_HUNDRED_PLUS","200+","lead.locations.options.NO_LOCATIONS","No locations","lead.locations.options.OPENING_SOON","Opening soon","lead.jobTitle.label","lead.jobTitle.error","lead.city.label","City","lead.city.error","Please enter your city","lead.state.label","State","lead.state.error","Please select your state","lead.country.label","lead.country.error","lead.country.defaultCountryOption","lead.dietaryRestrictions.label","Please indicate dietary restriction/food allergy","lead.dietaryRestrictions.optional","Optional","lead.dietaryRestrictions.options.0","Dairy Free","lead.dietaryRestrictions.options.1","Gluten Free","lead.dietaryRestrictions.options.2","Halal","lead.dietaryRestrictions.options.3","Kosher","lead.dietaryRestrictions.options.4","Lactose Free","lead.dietaryRestrictions.options.5","Nut allergy","lead.dietaryRestrictions.options.6","Shellfish","lead.dietaryRestrictions.options.7","Vegan","lead.dietaryRestrictions.options.8","Vegetarian","lead.dietaryRestrictions.options.9","Others","lead.dietaryRestrictions.textFieldLabel","lead.dietaryRestrictions.error","Please enter your dietary restrictions","lead.accessibilityNeeds.label","Please let us know if you have any accessibility requirements","lead.accessibilityNeeds.optional","lead.accessibilityNeeds.options.0","Hearing","lead.accessibilityNeeds.options.1","Lactation/Nursing Room","lead.accessibilityNeeds.options.2","Mobility","lead.accessibilityNeeds.options.3","Vision","lead.accessibilityNeeds.options.4","lead.accessibilityNeeds.textFieldLabel","lead.accessibilityNeeds.error","Please enter your accessibility requirements","lead.businessAddress.heading","Share your store address","lead.businessAddress.subheading","Get customized support based on your location.*","lead.businessAddress.multipleLocationsNote","*Multiple locations? Enter the address of your busiest store.","lead.businessAddress.submitLabel","Submit address","lead.businessAddress.startFreeTrial","Start free trial","lead.businessAddress.successMessage","Thanks!","lead.businessAddress.startAFreeTrial","start a free trial.","lead.businessAddress.mobileSubheading","Share your store address for customized market support.* Or","lead.businessAddress.watchDemoText","Want a sneak peek? Take a look at our product tour.","lead.streetAddress.label","Street Address","lead.streetAddress.error","Please enter your street address","lead.postalCode.label","Postal/Zip Code","lead.postalCode.error","Please enter your postal/zip code","fileUpload.required","Please select a file","fileUpload.invalid","Only one file is allowed","fileUpload.tooLarge","File is too large","fileUpload.invalidType","File type is not accepted","fileUpload.invalidExtension","File extension is not accepted","fileUpload.multipleRequired","At least one file is required","fileUpload.tooManyFiles","Too many files 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Our template makes it easy.","Free Value Chain Template","Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","Get our template delivered right to your inbox.","Free Unique Value Proposition Template","Clearly define what sets your business apart with this easy-to-use template.","Free Use Case Template","Do your products hold hidden value? Use this free template to spot new sales opportunities.","Free Unit Price Calculator","Pricing shouldn't be a guessing game. Price products profitably with this simple calculator that factors in all your costs—even the hidden ones.","Download calculator","Get the free unit price calculator delivered right to your inbox.","Free Ebook: Twitter Marketing for Small Businesses","This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","Get the free ebook now","Get Twitter Marketing for Small Businesses delivered right to your inbox.","Free Download: The Online Sellers Guide to In-Person Sales","In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","Get your free guide now","Get your free guide","Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.","Your Complete Guide To Starting a T-Shirt Business","Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.","Get the guide delivered right to your inbox.","Free: Shopify Store Trust Checklist","Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","Get the checklist now","Free Personal Trainer Business Plan Template","Transform your passion into a profitable business with this comprehensive resource.","Get the free personal trainer business plan template delivered right to your inbox.","Free Personal Training Business Checklist","Launch your fitness business with the same precision as your workout plans. This essentials checklist helps transform passionate trainers into successful entrepreneurs.","Download checklist","Get the free personal training business checklist delivered right to your inbox.","Free Download: 6 Steps to Get Your Business Ready for Tax Season","Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","Free Spray Tan Business Checklist","Turn your tanning skills into a glowing business with this comprehensive guide—the essential checklist that helps you launch with confidence.","Get the free spray tan business checklist delivered right to your inbox.","Free: SWOT Analysis Template","Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","Get the SWOT analysis template delivered right to your inbox.","Free Survey Introduction Template","Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.","Get template","Get this free template delivered right to your inbox.","Free Download: Store Layout Templates","Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","Get your free templates","Get these free templates delivered right to your inbox.","Free Strategic Plan Template","Map out your business future with a template that turns your vision into step-by-step action.","Get the free strategic plan template delivered right to your inbox.","Free Statement of Work Template","Define project scope clearly so everyone knows what's included (and what's not).","Get the free statement of work template delivered right to your inbox.","Take the guesswork out of starting a business","This free checklist guides you through each step, from idea to your first sale.","Free Spa Business Plan Template","Create a roadmap to relaxation and revenue with a step-by-step plan for spa owners.","Get the free spa business plan template delivered right to your inbox.","Free SOP Template","Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","Social media strategy and planning templates","Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","Download now and start seeing results","Get social media strategy and planning templates delivered right to your inbox.","Free Social Media Toolkit","Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","Get your social media strategy toolkit delivered right to your inbox.","Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.","Get your social media strategy and planning templates delivered right to your inbox.","Free SMART Goals Template","Turn big dreams into real achievements with goals that are designed to succeed.","Get the free SMART goals template delivered right to your inbox.","Free Small Business Budgeting Spreadsheet","Take control of your finances with an easy-to-use spreadsheet that tracks income, expenses, and cash flow.","Download spreadsheet","Get the free small business budgeting spreadsheet delivered right to your inbox.","Free Shipping and Fulfillment Kit","Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","Get our shipping and fulfillment kit delivered right to your inbox.","Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.","Free Shipping Document Templates","Simplify your shipping process with these customizable shipping document templates.","Get the shipping document templates delivered right to your inbox.","Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.","The Shopify guide to shipping and fulfillment","Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","Download now and start optimizing your operations","Get our shipping and fulfillment guide delivered right to your inbox.","Free Checklist: Are You Ready to Outsource Your Fulfillment?","Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","Get the free checklist","Free Checklist: How to Interview a Third Party Logistics Provider","Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","Your Time is Valuable, so Price it Right","Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","Get this calculator delivered right to your inbox.","Free Service Business Startup Checklist","Turn your expertise into entrepreneurship with this comprehensive checklist.","Get the free service business startup checklist delivered right to your inbox.","Free Download: SEO Checklist","Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","Get our SEO Checklist delivered right to your inbox.","Free Scope of Work Template","Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","Free Salon Marketing Plan Template","Attract clients and boost booking with this ready-to-use marketing plan.","Get the free salon marketing plan template delivered right to your inbox.","Free Nail Salon Business Plan Template","Build a profitable salon with this business plan that turns artistic skills into consistent bookings.","Get the free nail salon business plan template delivered right to your inbox.","Free Sales Report Template","Turn your sales data into actionable insights with this ready-to-use analysis tool.","Get your template","Get your template delivered right to your inbox.","Free Sales Planning Template","Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","Get this free sales planning template delivered right to your inbox.","Free Sales Funnel Template","Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","Get this free sales funnel template delivered right to your inbox.","Free Sales Email Templates","Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","Free Download: Rotating Schedules Templates","Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","Get these free Rotating Schedules Templates delivered right to your inbox.","Free Root Cause Analysis Template","Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","Free RFP Template","Make writing requests for proposals easier and faster with our free RFP template.","Get the RFP template delivered right to your inbox.","Free Retreat Business Startup Checklist","Create transformative experiences and a sustainable business with this comprehensive guide—the essential checklist that turns your vision into a sought-after experience.","Get the free retreat business startup checklist delivered right to your inbox.","Free Download: Retention Audit Checklist","Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","Get your free checklist","Get this free Retention Audit Checklist PDF delivered right to your inbox.","Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","Get your free Retail Marketing Success PDF delivered right to your inbox.","Free Resignation Letter Templates","Leave your job on good terms with these professionally crafted resignation letter templates.","Download templates","Get the templates delivered right to your inbox.","Free Receipt Template","Give customers professional receipts that build trust and keep your records straight.","Get the free receipt template delivered right to your inbox.","Free Quote Template","First impressions matter. Send quotes that look professional, cover all the bases, and win business.","Get the free quote template delivered right to your inbox.","Create a purchase order","Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","Free Project Timeline Template","Map out milestones and deadlines with this visual template that keeps everyone on the same page.","Get the free project timeline template delivered right to your inbox.","Free Project Proposal Template","Win approval for your ideas with proposals that clearly show value, cost, and timeline.","Get the free project proposal template delivered right to your inbox.","Free Project Plan Template","Break big projects into bite-sized tasks with a template that keeps everything moving forward.","Get the free project plan template delivered right to your inbox.","Free Project Charter Template","Turn your business ideas into action with a step-by-step template that keeps projects on track and teams aligned. Built for entrepreneurs ready to make things happen.","Get the free project charter template delivered right to your inbox.","Free Profit and Loss Statement Template","Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","Free Product Vision Template","Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","Free Product Catalog Template","Present your products professionally with a template that's easy to customize and impossible to ignore.","Get the free product catalog template delivered right to your inbox.","Free Product Brief Template","Launch products that sell with a brief that aligns your team on features, benefits, and target buyers.","Get the free product brief template delivered right to your inbox.","Free Guide: How to Find a Profitable Product to Sell Online","Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","Get the free guide","Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.","Free Reading List: Ecommerce Motivation","Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","Get our Ecommerce Motivation reading list delivered right to your inbox.","Free Process Mapping Template","Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","Free Problem Statement Template","See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","Free Price List Template","Create professional price lists that make it easy for customers to buy and simple for you to update.","Get the free price list template delivered right to your inbox.","Free Price Increase Notice Template","Raise prices without raising eyebrows. This template leads with value—something everyone understands.","Get the free price increase notice template delivered right to your inbox.","Free: Press Release Template","To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","Get the press release template delivered right to your inbox.","Free Press Kit Template","Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","Free PowerPoint Template","Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","Pop-Up Shop Quickstart Guide","Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","Free Guide: DIY Product Photography","Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.","Make your next photo shoot a success","Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","All the images your store needs","This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","Download shot list","Get the shot list delivered right to your inbox.","Get perfect product photography","This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","Get a Free Phone Case Business in a Box","Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","Download startup bundle","Get our startup bundle delivered right to your inbox.","Free User Persona Template","Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","Free Pay Stub Template","Run payroll as smoothly as you run your business with this ready-to-use pay template.","Playbook for the Aspiring Parentpreneur","Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","Check your inbox for your copy of the Parentpreneur Playbook.","Free Packing Slip Template","Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","Get the packing slip template delivered right to your inbox.","Calculate your packaging costs","Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","Get the calculator delivered right to your inbox.","Free Order Form Template","Skip the back and forth and make ordering easy with a template that captures everything you need.","Get the free order form template delivered right to your inbox.","Free Reading List: Conversion Optimization for Beginners","Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","Get our Conversion Optimization reading list delivered right to your inbox.","Free Checklist for Opening and Closing Your Store","Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","Get our Opening and Closing Checklist delivered right to your inbox.","Free Yoga Studio Opening Checklist","Create a sanctuary that nurtures both students and profit with the step-by-step guide—from first plan to first class.","Get the free yoga studio opening checklist delivered right to your inbox.","Free Salon Opening Checklist","Launch your salon with confidence using this comprehensive guide—the essential checklist that turns startup stress into step-by-step success.","Get the free salon opening checklist delivered right to your inbox.","Free Pilates Studio Opening Checklist","Launch a studio that balances client transformation with business growth using this detailed guide—the checklist that turns expertise into entrepreneurial success.","Get the free pilates studio opening checklist delivered right to your inbox.","Free Cat Café Opening Checklist","Launch your purr-fect business with this comprehensive guide—the essential checklist that covers everything from zoning permits to feline furnishings.","Get the free cat café opening checklist delivered right to your inbox.","Free Barber Shop Opening Checklist","Launch a shop that delivers sharp cuts and steady profits with this comprehensive guide—the checklist that turns barber skills into business success.","Get the free barber shop opening checklist delivered right to your inbox.","Free One Pager Template","Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.","Free OKR Template","Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","Free Memo Template","Communicate clearly using this simple template that gets read and remembered.","Get the free memo template delivered right to your inbox.","Free Marketing Proposal Template","Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","Free Marketing Playbook Template","Build a complete marketing strategy with this comprehensive guide covering goals, audiences, budgets, and metrics.","Get the free marketing playbook template delivered right to your inbox.","Free Marketing Plan Template","Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","Get your marketing plan template delivered right to your inbox.","Free MAP Policy Template","Protect your pricing and brand with a minimum advertised price policy for retailers to follow.","Get the free MAP policy template delivered right to your inbox.","Free keyword research template","Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","Free Invoice Template","Streamline your billing process with a customizable invoice template.","Get your invoice template delivered right to your inbox.","Free Invoice Email Template","Chasing payments is nobody's favorite task. Get paid faster with invoice emails that are clear, friendly, and effective.","Get the free invoice email template delivered right to your inbox.","Free Investment Proposal Template","Land the funding you need with this pitch template—skip the learning curve and speak the language investors can't resist.","Get the free investment proposal template delivered right to your inbox.","5 Free Templates to Better Understand Your Inventory","Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","Get your Inventory Templates delivered right to your inbox.","Free International Shipping Checklist","Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.","Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","Get the free guide now","Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","Free Guide: Interview Questions for Hiring Retail Employees","Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","Free Health Coaching Business Checklist","Launch your coaching practice with clarity and purpose using this guide—the checklist that turns wellness wisdom into a thriving business.","Get the free health coaching business checklist delivered right to your inbox.","Free Gym Marketing Plan Template","Build a stronger business with a marketing plan designed specifically for gyms and fitness businesses.","Get the free gym marketing plan template delivered right to your inbox.","Free Gym Business Plan Template","Muscle up your business strategy with this blueprint. Get a clear plan for opening and growing a successful gym without the guesswork.","Get the free gym business plan template delivered right to your inbox.","Free Go-to-Market Strategy Template","Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","Get your free go-to-market strategy template delivered right to your inbox.","Free Ebook: Google Shopping for Small Businesses","Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","Get Google Shopping for Small Businesses delivered right to your inbox.","Free Gap Analysis Template","Sometimes the hardest part is knowing what to fix first. This template helps you find clear insights and actionable next steps for your business.","Get the free gap analysis template delivered right to your inbox.","Free Gantt Chart Template","Visualize your business projects from concept to completion with this ready-to-use template—the planning tool that turns rocky launches into coordinated wins.","Get the free Gantt chart template delivered right to your inbox.","Free Food Service Business Plan Template","Starting a food business is about more than great recipes. Cook up a winning business plan with this template built specifically for restaurants and cafes.","Get the free food service business plan template delivered right to your inbox.","Free Follow-up Email Templates","Stop staring at blank screens. These six ready-to-customize templates help you nail every follow-up without second-guessing every word. Just copy, customize, and convert.","Get the free follow-up email templates delivered right to your inbox.","Free Fishbone Diagram Template","Get to the root of any business problem with this visual tool that uncovers all possible causes—from people to processes to materials.","Get the free fishbone diagram template delivered right to your inbox.","Free Fitness Business Marketing Plan Template","Turn your marketing into memberships. This ready-to-use template is built specifically for fitness pros—whether you're running a busy gym, cozy studio, or personal training business.","Get the free fitness business marketing plan template delivered right to your inbox.","Free Small Business Financial Plan Template","Stop flying blind with your business finances—this template turns confusion into clarity.","Get the free small business financial plan template delivered right to your inbox.","Free Expense Report Template","Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","Free Excel Inventory Management Template","Simplify your inventory tracking and management with this easy-to-use Excel template.","Get this template delivered right to your inbox.","Free Executive Summary Template","Distill big ideas into one powerful page that gets buy-in, funding, or approval—fast.","Get the free executive summary template delivered right to your inbox.","Free Email Marketing Strategy Guide","Skip the trial and error with proven strategies that turn subscribers into customers and customers into fans.","Download guide","Get the free email marketing strategy guide delivered right to your inbox.","Free Email Marketing Funnel Template","An email list is gold—if you know how to mine it. Turn subscribers into customers with an email sequence that nurtures, educates, and converts.","Get the free email marketing funnel template delivered right to your inbox.","Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","Get our Email Marketing guide delivered right to your inbox.","Free Digital Marketing Toolkit","Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","Get the toolkit delivered right to your inbox.","Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.","Free Dog Boarding Business Checklist","Launch a facility that owners trust and pups love with this step-by-step guide—the essential checklist that turns dog lovers into successful entrepreneurs.","Get the free dog boarding business checklist delivered right to your inbox.","Free Reading List: Online Store Design Tips","Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","Get our Store Design reading list delivered right to your inbox.","Free Decision Matrix Template","Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","Free CVP Analysis Template","Know exactly when your business will become profitable with this break-even calculator—the financial tool that turns guesswork into growth strategy.","Get the free CVP analysis template delivered right to your inbox.","Free Customer Service Scripts","Great customer service shouldn't depend on who answers the phone. Handle any customer situation confidently with scripts that solve problems and build loyalty.","Download scripts","Get the free customer service scripts delivered right to your inbox.","Free Reading List: Customer Service Strategies","Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","Free Customer Journey Map Template","Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","Free Customer Service Email Templates","Make responding to customer inquiries quicker and more effective with these free templates.","Free Creative Brief Template Toolkit","Get professional results from any creative project with brief templates for video, design, and product photography.","Download toolkit","Get the free creative brief toolkit delivered right to your inbox.","Free Creative Brief Toolkit","Get professional results with ready-to-use templates for design, photography, and video briefs.","Free Business Start-up Costs Calculator","Plan your launch confidently with this comprehensive calculator that tracks every expense.","Get your calculator","Research the words you use to sell","Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","Free Reading List: Copywriting Tactics for Entrepreneurs","Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","Get our Copywriting Tactics reading list delivered right to your inbox.","Free Content Strategy Template","Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","Get the content strategy template delivered right to your inbox.","Free Communication Strategy Template","Turn random messaging into connected conversations with this simple strategy template. No guesswork, just results.","Get the free communication strategy template delivered right to your inbox.","Free: Competitive Analysis Template","By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","Get the competitive analysis template delivered right to your inbox.","Free Change Management Template","Navigate business transitions smoothly with a proven framework that keeps your team informed and engaged.","Get the free change management template delivered right to your inbox.","Free Cash Flow Statement Template","Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","Get the cash flow statement template delivered right to your inbox.","Free Case Study Template","Show your expertise and highlight your company’s success with our free case study template.","Get the case study template delivered right to your inbox.","Free Video Series: Ecommerce Inspiration","Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","Get the free video series","Get our Ecommerce Inspiration video series delivered right to your inbox.","Free Cancellation Policy Template","Protect your time with a clear and professional cancellation policy. This template makes it easy to create.","How to take product photos like a pro","This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","Free: The Big List of Business Ideas","To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","Get the list now","Get the big list of business ideas delivered right to your inbox.","Free: Business Plan Template","Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","Get the business plan template delivered right to your inbox.","Free Business Proposal Template","Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","Get our business proposal template delivered right to your inbox.","Free Business Model Canvas Template","Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","Free Business Letter Template","Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","Free Business Flyer Template","A great flyer still works magic—at trade shows, in shopping bags, on community boards. Create flyers that get kept (not tossed) with this template that balances info and impact.","Get the free business flyer template delivered right to your inbox.","Free Business Case Template","Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","Free Professional Business Card Templates","Make lasting first impressions with customizable cards that turn chance meetings into business opportunities—ready for print in minutes.","Get the free professional business card templates delivered right to your inbox.","Free Business Branding Kit","Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","Get the branding kit delivered right to your inbox.","Free Reading List: How to Brand Your Business","A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","Get our Branding reading list delivered right to your inbox.","Free Worksheet: Brand Storytelling","Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","Get the worksheet","Get our free Brand Storytelling Worksheet delivered right to your inbox.","Free Brand Guide Template","You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","Get the free brand guide template delivered right to your inbox.","Free Box Truck Business Plan Template","Launch your delivery or moving business with a roadmap that covers costs, routes, and rates.","Get the free box truck business plan template delivered right to your inbox.","Free Professional Bio Template","Make a lasting first impression! Elevate your professional image with our easy-to-use template.","Get the free professional bio template delivered right to your inbox.","Free Beauty Business Startup Checklist","Transform your passion for beauty into a thriving business with this step-by-step guide.","Get the free beauty business startup checklist delivered right to your inbox.","Free BCG Matrix Template","Not all products are created equal. Make smarter inventory decisions based on real performance with this analysis tool.","Get the free BCG matrix template delivered right to your inbox.","Free Balance Sheet Template","Know where your business stands financially—anytime—with this straightforward template.","Get the free balance sheet template delivered right to your inbox.","The Complete Guide to Back to School Marketing for Retail Stores","Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","Get the Back to School Marketing Guide delivered right to your inbox.","Free Appointment Reminder Templates","Reduce no-shows with ready-to-send messages that nudge customers at just the right time.","Get the free appointment reminder templates delivered right to your inbox.","Free Appointment Confirmation Templates","Lock in bookings with clear, ready-to-use messages for virtual, recurring, and consultation appointments.","Get the free appointment confirmation templates delivered right to your inbox.","Free Ebook: Ecommerce Analytics for Beginners","Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","Get Ecommerce Analytics for Beginners delivered right to your inbox.","Free Action Plan Template","Stop talking about it and start doing it with a template that turns ideas into completed tasks.","Get the free action plan template delivered right to your inbox.","subhead","Almost there: please enter your email below to gain instant access.","disclaimer","We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.","htmlHead",{"_52":2459,"_2460":2461,"_2462":2463,"_2464":2465},"hero",{"_61":2458},"authorSection",{"_2450":2451,"_2452":2453,"_2454":2455,"_2456":2457},"conversionCta",{"_2404":2446,"_2422":2447,"_2408":2448},"latestArticles",{"_1863":2444,"_2417":2445},"carouselSeeAllLinkText","See all","mostRead",{"_1863":2443},"b2b",{"_1863":75,"_2417":2441},"recommendedArticlesTitle","Explore By Topic","textCta",{"_2439":2440},"conversion",{"_2404":2435,"_2422":2436,"_2437":2438},"conversionSubscription",{"_2378":2426},"sellAnywhere",{"_2404":2421,"_2422":2423,"_2424":2425},"banner",{"_2414":2415,"_1863":2416,"_2417":2418},"categoryArticlesConvesion",{"_2404":2405,"_2406":2407,"_2408":2409},"authorTitle","Author","headingHtml","Migrate to the platform that moves as fast as your ambition.","label","Built for speed","buttons",[2410],{"_2411":507,"_2412":2413},"text","href","#contact-sales","imgSrc","https://cdn.shopify.com/b/shopify-brochure2-assets/d757e8eeb52284c7bd03a93dcae3ec40.svg","100+ new features to grow your business","link",{"_2411":2419,"_11":2420},"See what's new","https://www.shopify.com/editions/winter2024?utm_source=blog&utm_medium=referrer&utm_campaign=winter24edition-amplify&utm_content=coreblog","Powering commerce at scale","subheadHtml","Speak with our team on how to bring Shopify into your tech stack.","button",{"_2411":507,"_2412":826},{"_2411":2427,"_2428":2429,"_2406":2430,"_2431":2432},"Subscribe","emailPlaceholder","Email here","Subscription","successMessage",{"_1863":2433,"_136":2434},"Thank you for subscription!","Check your email for instructions.","The latest in commerce","Get top news, trends, and strategies for unlocking new growth.","disclaimerHtml","Unsubscribe anytime. 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