Whether you’re starting out with Facebook advertising or looking for inspiration to scale your campaigns, Facebook ad examples give a useful starting point.
There’s plenty to choose from. Facebook is the most popular social media platform among advertisers worldwide. Here are nine creative Facebook ad examples sourced from the Meta Ads Library, so you can see which ad formats brands are currently using to sell on Facebook.
Table of contents:
9 Facebook ad examples from ecommerce brands
- Gymshark: Localized ads for separate markets
- True Classic: Building brand awareness with holiday sales
- NEOM Wellbeing: Carousel ads show several products in one ad
- Threadheads: Facebook ads for brand awareness
- Vanaura Organics: Creator partnership ads
- PRESS Healthfoods Advantage+ campaign creatives
- Ridge: Scaling Facebook ads with generative AI
- Odd Bunch: Humor in Facebook ad creatives
- Unbound Merino: $20,000 daily budget for Meta ads
These nine Facebook ad examples serve as inspiration for your own campaigns. Here’s a rundown on why they work and what you can replicate:
1. Gymshark: Localized ads for separate markets
Fitness apparel brand Gymshark started in founder Ben Francis’s garage back in 2012. They’re now one of the fastest-growing global fitness and apparel brands with social media followers in 131 countries. Gymshark caters to these international followers with localized Facebook ads for different markets.
Why this works: Localized campaigns let brands speak to customers in their preferred language. According to the European Commission, 59% of internet users prefer browsing websites in their own language.
What to test: Shopify Markets lets you continue the localized experience once Facebook ad visitors land on your website. Use it to create location-specific catalogs with regional pricing, accept local payment methods, and translate website copy.
2. True Classic: Building brand awareness with holiday ads
True Classic Cofounder Ryan Bartlett initially started with a $3,000 investment in paid ads. Two-thirds of it was allocated to Facebook.
Although much of True Classic’s advertising focuses on sales, the brand also invests in building awareness and affinity.
“Approximately 90% of content focuses on direct conversion, while just 10% builds brand awareness and affinity,” Ryan tells Shopify Masters.
This video ad example shows what that brand-building side can look like. Instead of competing against other brands to sell their t-shirts, True Classic runs a holiday ad to promote a giveaway to support communities in need.
Why this works: Community-focused advertising can help brands communicate not only their products, but their values. Sprout Social found 64% of consumers want brands to connect with them.
What to test: Campaigns that communicate your brand values and mission, including any events you host in your community.
3. NEOM Wellbeing: Carousel ads show several products in one ad
Fragrance brand NEOM Wellbeing organizes their product catalog around four well-being needs: sleep, de-stress, energy, and mood boost. Founder Nicola Elliott says the brand targets women who control household shopping for most British households.
“All our messaging is done with the whole family in mind—partners, children, elderly parents, exam times, workplace tensions,” Nicola says in a Shopify Masters interview. “All those life moments that don’t just affect you, they affect your family.”
NEOM leans into this brand messaging in its Facebook carousel ads. Ad copy relays the core theme, while product data is pulled from their Shopify store to give users a swipeable experience in their Facebook feed.
Why this works: Carousel ads allow shoppers to browse several products without leaving their feed.
What to test: The Facebook and Instagram channel for Shopify syncs your product data with Meta to run these carousel ads. Configure Meta data sharing to track eligible customer behavior from your online store in your Meta Ads Manager.
4. Threadheads: Facebook ads for brand awareness
Threadheads is a print-on-demand T-shirt brand that specializes in unique pop culture apparel. When the brand first started out, it turned to Facebook ads to spread the word, as well as Facebook retargeting for people who had already interacted with it.
“You need to set up a prospecting campaign—a campaign where you’re going to try and get cold traffic,” Founder Ace Reunis tells Shopify Masters. “These are people who don’t know about your brand, who don’t know about your product. You’re trying to get them to your website, you’re trying to build brand awareness.
“Ultimately, you still want that cold traffic to convert and that is dependent on having a good website with all the stuff that it needs to convert. You want to get people hitting your website so they at least know that you exist.”
The brand’s Facebook ads feature individual apparel designs in both static images and videos to give potential customers different ways to discover their products.
Why this works: Showing individual designs through images and videos gives unfamiliar audiences a quick introduction to Threadheads’ products. Facebook is also a product-discovery channel: 53% of users report using it to follow brands or research products.
What to test: Campaigns with different ad objectives—including brand awareness and video views—to top-of-funnel audiences to see which best supports your goals.
5. Vanaura Organics: Creator partnership ads
Vanaura Organics doesn’t just run Facebook ads under their brand name. They partner with creators in their niche to run partnership ads using a trusted influencer’s name with Advantage+ ads, with a call-to-action button to “Shop now.”
According to a Facebook case study, Vanaura Organics saw a 33% lift in add-to-cart conversions and a 25% increase in purchases using creator partnership ads. The campaign also achieved a reported return on ad spend of 4.06.
Why this works: Creator testimonials can introduce products through a personal perspective. Edelman’s 2025 Trust Barometer found 80% shoppers say they trust customers “like themselves,” compared with 58% who trust CEOs.
What to test: Use Shopify Collabs to find, recruit, and issue free products to influencers. Get their permission to run sponsored posts to scale paid ads on Facebook.
6. PRESS Healthfoods: Advantage+ campaign creatives
PRESS Healthfoods uses Meta’s Advantage+ tools to advertise on Facebook, which optimizes campaigns in real-time using AI. In an A/B test, the brand reported a 33% lower cost per purchase and a 40% increase in product sales using Advantage+ shopping campaigns and generative AI features.
Why this works: Advantage+ campaigns use Meta insights to optimize Facebook ads at scale.
What to test: Experiment with Advantage+ and use tools like Tinker by Shopify to develop different ad creatives. Tinker combines more than 100 AI tools for creating Facebook ad images, written copy, and videos for your ads in one mobile app.
7. Ridge: Scaling Facebook ads with generative AI
Ridge is no stranger to AI. CEO Sean Frank says the wallet brand uses it to generate $5 million in revenue per employee. Scaling ad creatives is one use case.
Ridge uses AI to generate 500 static ads per day. But not all make it into campaigns.
“The top 10% are somewhere between five- and seven-out-of-10 quality,” Sean tells Shopify Masters. “That’s good enough to get ad spend behind them and test them in-market. The future of advertising is just shots on goal.”
Why this works: Volume. “When Facebook is delivering personalized ads to different audiences based on what they like, you need volume,” says Sean.
What to test: Use Shopify’s Campaign Autopilot to help automate Meta ad campaigns as you scale. It readjusts budgets and creatives (within your predetermined guardrails) to optimize your Facebook ad spend.
8. Odd Bunch: Humor in Facebook ad creatives
Emotional marketing makes your Facebook audience feel something. Odd Bunch shows what that looks like when you default to humor.
Odd Bunch’s unique value proposition is simple: they save groceries that would otherwise be wasted and turn them into discounted produce boxes. This ad copy and single image put a cheeky play on the idea. The ad jokes that their graphic designer is on leave, and pairs a deliberately rough drawing with the message “Unreal savings on produce? You bet.”
Why this works: Sprout Social’s 2026 Pulse survey found 24% of consumers love humor because it makes a brand feel more human and less corporate.
What to test: Use market research to find out what your audience thinks is funny. Relay that tone of voice back to them in Facebook ads.
9. Unbound Merino: $20,000 daily budget for Meta ads
Facebook ad costs can feel like a black box. There is no official minimum or maximum budget. Unbound Merino, for example, spends $20,000 every day on Meta ads while maintaining a target return on ad spend (ROAS) of three times.
Its Facebook ads emphasize different benefits of merino wool clothing, from wrinkle resistance to packing lighter for travel, using product images, graphics, and videos.
Founder Dan Demsky recommends calculating your customer lifetime value and working backward to calculate your ads budget.
“It really just comes down to the quality of the product,” Dan says in a Shopify Masters interview. “That is the thing that gets people to come back. If we were making a bad product, no one’s coming back. Everything else is fluff.”
Why this works: Setting a ROAS target helps Unbound Merino understand Facebook ad costs, and whether increased advertising spend is creating enough revenue to justify the investment. But successful campaigns still need fresh creative.
“The best ads you have will atrophy at some point,” says Dan.
The brand reserves part of its advertising budget to test new ideas rather than relying entirely on proven ads.
What to test: Compare spend-based and goal-based bidding strategies to see which gets your desired Facebook ad results at the lowest cost.
Integrating Facebook and Shopify
Selling on Facebook with Shopify allows you to automatically sync your product catalog for streamlined ad creation, while finding the right audiences and tracking campaign performance from your Shopify dashboard:
- Meta sales channel. Sync your product catalog with Facebook so users always see accurate and up-to-date product specs in the app.
- Shopify Audiences. Lean on commerce insights from Shopify stores to build audience targeting lists you can feed into Meta. Available to eligible Shopify Plus merchants.
- Campaign Autopilot. Let Shopify’s AI optimize Meta ad campaigns within merchant-defined parameters.
- Shopify Analytics. Review store traffic, sales, and marketing performance. Pair this with Sidekick to create dynamic segments of Facebook-referred visitors to track what they do on your website.
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Facebook ad examples FAQ
What are Meta ad examples?
Meta ad examples show how real brands advertise across Meta platforms, including Facebook and Instagram. They cover different ad formats, such as single images, videos, and carousels, as well as ad creative styles and audience targeting criteria.
What are some good Facebook ad examples?
Good examples of Facebook ads sourced from the Facebook ad library include:
- Gymshark, who localizesFacebook ad copy for international markets
- True Classic, who builds community with brand awareness ads
- Vanaura Organics, who runs creator partnership ads
- Odd Bunch, who uses humor in their Facebook ad campaigns
- Press Healthfoods, who use the Advantage+ feature to scale ad creatives
What kind of ads are most successful on Facebook?
No ad format or creative works best for every brand. Test different formats and creatives to find out which combinations get your target audience’s attention and achieve your campaign objective.
